It’s true, these days many people are wary of giving out their email address – there’s just too much inbox-clogging spam out there – but even if they do subscribe, the second a newsletter becomes too promotional or fails to deliver interesting content, they’re out.
With that in mind, you need to not only be thinking of how to grow your list, but also how to keep your fans subscribed. Providing incredible value to your fans via email is the second step of a successful email strategy.
I want you to start thinking of your email newsletter as something completely separate from your social media channels and website. Why would someone sign up for your emails and add more to their inbox if they can get all the same information on your Facebook page? You need to think about something special you can offer your email subscribers to show that you value their trust and support, and we’re going to go through four great options in this article. Read more »