Make your new clip an event with a music video premiere show
Leigh Marble is a Portland singer, songwriter, recordist, producer, CD Baby artist, and – in the interest of full disclosure – a good pal of mine. He recently made a new music video for the standout track “Pony” from his recent full-length release, Where the Knives Meet Between the Rows, and instead of just tossing it up on YouTube and peppering some links, he planned an event around the premiere of the clip.
I attended the unveiling last week and can report that it drew a great crowd (especially for a Thursday!) and made for a show unlike any I’ve ever been to. I’m going to tell you what Leigh did at the gig, but first I want to tell you what he did before the gig to make it all happen.
Producing the video and planning for its premiere
First off, I think it’s worth mentioning that this is a professional music video. Leigh hired a director, a special-effects coordinator, a stylist, and an actress to play opposite himself in the narrative that flows through the clip. Now, I’m not trying to say the music video you filmed on your iPhone isn’t legit, but you see what I’m saying: this was a real production, with multiple creative types involved in a collaboration, and the final product reflects that, making it more than worthy of an event such as this.
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