[This post was written by Hugh Mcintyre and it originally appeared on the SonicBids Blog.]
These days, everybody’s email inboxes are fuller than ever, and people are becoming more and more selective about what newsletters they sign up for. If it doesn’t truly seem like something they want to read or provide some real value to them, most decide not to bother – which is a shame for any band with a well-done newsletter. Getting people to sign up for your newsletter (even if they identify as a fan) can be tricky, but it certainly isn’t impossible. Here are six tips that could help you.
1. Make it easy
If you’ve been able to convince someone to sign up for your newsletter, make sure it’s as simple and fast as possible. I personally have gone to sign up for ones that end up asking too many questions or have more than a few steps, and I end up backing out before I get all the way through the process. Read more »