Prep for the holidays; reap the benefits year-round!
Aunt Sue is wondering whether she really wants to buy you the album you asked for for Christmas this year, the one by Sexy Demonic Wombats from Beyond the Gates of Oblivion (“SDWBGO” for short).
If she’s like most people with Internet access, she’ll turn to YouTube for a minute or two of “research” first.
Much to her surprise and relief, Demonic Wombats is a mostly harmless polka band that performs 1970′s prog-rock covers — so you’re all set. She orders the CD and everyone (Aunt Sue, you, the Wombats) is happy come Christmas.
This is just one of countless examples of how people use YouTube these days. The video streaming giant is now the world’s jukebox, a customizable replacement for both MTV and radio, a deep musical archive, the #1 search engine for music, the #1 music discovery tool online, and much more — all available on your smartphone.
So it’s hardly surprising that artists are now earning so much in YouTube ad revenue. CD Baby pays an average of $250,000 a month to indie musicians for the usage of their music on YouTube (and that figure will continue to rise).
One interesting and encouraging thing about that $$ is that artists who’ve monetized their music on YouTube are actually earning more from fan-created videos (also known as “user-generated content,” or U.G.C.) than from the official music videos they’ve uploaded to YouTube themselves. Read more »