The Musician’s Path: How to Market Music Without Compromising
As a musician, you have to navigate many internal and external artistic struggles. And once your song is written, once your album is finished, once the creative work is over, you’re going to want to share that work with other people, right? That means marketing: a very dirty word in some circles!
Well, here is a collection of sagely advice to help you move your music career forward without feeling smarmy. Respect yourself and your audience and you’ll find that marketing your music can be an authentic and creative experience in its own right.
All the World’s a Stage: Which Character Are You?
A short description – 10 seconds or less
Imagine a play with 1000 actors on stage
Be an extreme version of yourself
Even conservative legends were extreme
Well-Rounded Doesn’t Cut
Think Test Marketing: Proof of Success
Test. Improve. Perfect. Announce.
A good biz plan wins no matter what happens
This is only a test. See what happens.
Was 10%, now 90%
DIY = Decide It Yourself
Business is Creative
The Power of People
Someone you know
Be a friend, not a mosquito
Persistence is Polite
Stay in close touch with hundreds of people
Get used to the idea of database and quantity
Meet three new people every week
Always think how you can help someone
Don’t be afraid to ask for favors
Small gifts go a long way
Make these habits, and they won’t seem hard
More thoughts about people
The Power of Words
Why words matter more than ever
How to describe your music
If you don’t say what you sound like, you won’t make any fans
Blah blah blah…What NOT to Say
Think Like a Person or Poet, Not a Musician
Or You Can Not Talk At All
Call the Destination, and Ask for Directions
Put your Fans to Work
Make your Success a We or Us. Include Everyone.
Photos of your Audience on your Website
Go Where the Filters Are
Assume the Basic Sale, and Go for Quantity
Have Someone Work the Inside of the Industry
Be a Novice Marketer, Not an Expert
Compass in Your Gut
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