Music branding lessons for new artists. Whether we’re driving, checking email or just surfing the web, it can feel like the whole world is trying to sell us something. Digital … Continue reading
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“Your music is the last thing that matters”
The sooner you learn this lesson, the better off you’ll be. My friend Lisa Lepine used to say it all the time: “Your music is the last thing that matters.” … Continue reading
#041: Roundtable – What’s Your Story?
Not-so-secret secrets revealed! Social media do’s and don’ts. What Bon Jovi, Bruce Springsteen and Madonna have in common. YouTube teams up with Rumble Fish. Robert offers to throw a virtual … Continue reading
#040: Alex Steininger – Get Publicized!
Alex Steininger, music journalist, 10 year veteran publicist, and founder of ‘In Music We Trust’ (a label, eZine and publicity company) discusses the ins and outs of promotion in the … Continue reading