Discover unconventional strategies to engage with fans beyond social media and expand your fan base. Explore creative ideas that go beyond the screen, fostering meaningful interactions and immersing yourself in an exciting world of fan engagement and self-promotion marketing. Continue reading
15 Email Marketing Mistakes Musicians Make
Email marketing is direct, personal, and (relative to something like social advertising) affordable. Plus, an email address is like someone’s online ID, so while fans might hop from social platform … Continue reading
How to double the impact of the last email you sent
A simple trick to get more conversions from your music email list. Did you just send an important email to your list? Here’s how to get more results from that … Continue reading
How to automatically geo-target your Mailchimp emails
You can still send regionally targeted emails, even if you didn’t collect your fans’ city, state, or zip code information. If you’re like me, your email list is a bit … Continue reading
Dear musician, we need to talk about your welcome email…
Are you getting the most out of your music marketing emails, welcome stream, and other automated sequences? In the above video, Cheryl B. Engelhardt and I talk about how musicians … Continue reading
How should you use your email list in between new releases or gigs?
Setting up an automated (and authentic) stream of emails that will interest your fans. Email can be a drag. I write a bit on how to make the most of … Continue reading