Email marketing is direct, personal, and (relative to something like social advertising) affordable. Plus, an email address is like someone’s online ID, so while fans might hop from social platform … Continue reading
email marketing
If you only do one thing to promote your music this holiday season, email your fans (and tell them about 1¢ shipping)
The best way to get your fans to buy your music this holiday season is (you guessed it) ASK THEM to buy your music. Yes, the easiest way to promote … Continue reading
5 tips for sending better holiday emails to your fans
How you can create an email that drives engagement and boosts sales this holiday season Did you know a huge percentage of all annual music sales happen in the last … Continue reading
5 ways you don’t understand your fans (and that’s why they’re tuning you out)
Do you really “know” your fans online? I don’t mean, like, having a clear picture of your target demographic or creating some fan avatar. I mean YOUR ACTUAL FANS. Are … Continue reading
How to automatically geo-target your Mailchimp emails
You can still send regionally targeted emails, even if you didn’t collect your fans’ city, state, or zip code information. If you’re like me, your email list is a bit … Continue reading
Dear musician, we need to talk about your welcome email…
Are you getting the most out of your music marketing emails, welcome stream, and other automated sequences? In the above video, Cheryl B. Engelhardt and I talk about how musicians … Continue reading
Email Automation: The Basic Stuff Musicians Need To Know
Why you should automate emails so your music fans are taken on a journey. [SUBMIT YOUR AUTOMATED EMAILS FOR CRITIQUE! On Wednesday, September 19th at 2pm EST, Cheryl B. Engelhardt … Continue reading
How I raised $40k through my email list (with less than 2000 subscribers on it)
Changing the “starving musician” mindset when it comes to your email list. The first time someone (who didn’t share my last name) contributed to my record-funding campaign, I was floored. And … Continue reading
How should you use your email list in between new releases or gigs?
Setting up an automated (and authentic) stream of emails that will interest your fans. Email can be a drag. I write a bit on how to make the most of … Continue reading
6 ways to capture more email addresses at your next show
I was listening last week to an interview with singer/songwriter Mark Erelli where he talked about communicating with fans in this hyperactive media world. He credited his monthly email newsletter … Continue reading