Lady Nade’s Guide to Finding Your Musical Identity: In a world where there is almost infinite musical choice and competition for attention, recording artists and musicians need to define themselves. … Continue reading
branding
How to Describe Your Music
Crafting your music’s elevator pitch. Before people hear your music, they often need to be convinced to listen. Maybe they get a recommendation from a friend, or see a cool … Continue reading
3 Things WORSE Than Describing Your Own Music
We’ve all felt it. That knot in the gut. The panic… …whenever someone asks: What kind of music do you make? Oh those poor, poor people; they’re usually just being … Continue reading
Should I change my artist name if my music changes?
5 reasons you probably SHOULDN’T change your band name. Re-branding your music? It’s something you should consider carefully. When companies change their names, they can spend years sometimes figuring out … Continue reading
5 areas where musicians can get MORE by doing LESS
Downsizing for DIY musicians. Striving independent artists want MORE. More listeners, more money, more opportunities, more recognition. But there are a few areas where you could actually benefit by doing … Continue reading
Don’t tell anyone about your music until…
… you’re ready with these five things. No, I’m not talking about a recording. Not a press quote. Not a marketing plan. Not a logo. Not a social media following. … Continue reading
How to choose an artist name that’s Google-friendly
Is Your Artist Name Getting Lost On Google? Musicians: Don’t be “UnGooglable!” Is it “unGooglable?” Is it “unGoogle-able?” Whatever, I think you get the point: You need your music, your … Continue reading
“Is anybody listening to my music?”
Music branding lessons for new artists. Whether we’re driving, checking email or just surfing the web, it can feel like the whole world is trying to sell us something. Digital … Continue reading
5 branding lessons I learned from Third Man Records
A few weeks ago I was in Nashville for the Music Biz conference. On the last day I had some time to kill before my flight home so I decided … Continue reading
“Your music is the last thing that matters”
The sooner you learn this lesson, the better off you’ll be. My friend Lisa Lepine used to say it all the time: “Your music is the last thing that matters.” … Continue reading