How to create a page on Facebook for your band in minutes
Creating a Facebook band or artist page is usually one of the first steps musicians take when establishing their online presence, and there’s good reason for that: Facebook is the largest social network in the world and it’s an important place to connect with fans when you have big news to announce.
Isn’t Facebook for… old people?
Even as social platforms like Snapchat and Instagram have established huge popularity among younger demographics, Facebook is still the standard for social band profiles. In fact, Facebook has become so important, many music fans and industry people would find it strange if they couldn’t find an artist on Facebook.
Doesn’t Facebook want me to pay to reach my fans?
Yes, it’s true that over the past few years Facebook has made it increasingly difficult for you to reach your following on their platform through organic (unpaid) means.
I would argue that it’s still important to establish and maintain a Facebook presence for your music though, because when you have big news to announce — a new album, a crowdfunding campaign, a tour, a video launch — Facebook is THE place online where the bulk of your fans are likely to be hanging out. For those big news announcements, it’s probably worth spending some promotion dollars to make sure you reach your Facebook followers.
Organic reach is still a thing
Not all effective Facebook communication is done through promoted posts and paid ads, though. It’s still possible to have a piece of content extend its reach based on its own merit (or the merit Facebook’s algorithm deems it to have based on engagement).
Just for an anecdote about the current power of Facebook, towards the end of 2016 I simultaneously posted a video to Facebook AND YouTube. By the end of the first day, with no paid promotion, the video had way more engagement on Facebook than on YouTube. The video had as many likes, comments, and shares on Facebook as there were total views on YouTube, to say nothing of the total view count for the video on Facebook (which admittedly is unreliable, since it tallies muted videos that auto-play in your Facebook feed).
Long story short, every once in a while you can still get some serious attention from your Facebook audience without opening your wallet.
Getting started on Facebook
Creating and maintaining a Facebook band page isn’t difficult, but there are some common misconceptions that can cause issues down the line. Follow the steps below and you’ll be just fine.
Facebook profile Vs. Facebook page
First we need to clear up a little terminology. Facebook calls the typical individual profiles “Personal Profiles.” The profiles created by brands, products, organizations, musicians or bands are called “Pages.”
It can get confusing as the two can look similar, but there are some big distinctions in how they work. Also, you must have a Facebook personal profile before you can create a page, so if you’re brand new to Facebook, you’ll have to create that first. Once you’re up and running with a personal profile, here is how you can create a band page.
How to create your Facebook artist/band page
1. Go to this link http://www.facebook.com/pages/create.php (or you can click the little arrow in the top right of your personal profile and use the dropdown menu to select “Create Page.”)
2. Select the “Artist, Band, or Public Figure“ button
3. Once that is selected, you will get a drop down menu where you will want to select “musician/band”
4. Enter in the artist or band name in the “name,” check that you agree to the Terms of Service (if you agree with the ToS, of course), and then click “Get Started.”
Now that you Facebook band page is created, be sure to post a profile image and a cover photo (which is also sometimes known as the header image).
Also be sure to drop your bio into the ABOUT section.
Why not just promote my music using my personal profile on Facebook?
As mentioned above, there are some key functionality differences that make a Facebook page a better option for promoting your music. We’ll detail those differences in Part 2 of ‘Facebook 101 for musicians.’
But the #1 benefit of using a page instead of a profile has to be the security for your personal information. Most people use their personal profiles as a way to share info, pictures and updates with their friends and family. So certain aspects of their life outside of music are visible for all their “friends” to see. If you grant a fan access to your personal profile, they’ll see all your pictures and updates. That might be too much personal information to grant your average fan.
Making a Facebook page for your music career allows anyone to be a fan without the worry that they’re getting to know a little too much about you.
Selling your music on Facebook
Once you’ve set up your artist/band Page on Facebook, you can be selling your music in minutes. There’s an easy way to create a Facebook Shop and integrate it with your CD Baby store — so fans can purchase music via Facebook, CD Baby will handle the order fulfillment, and you don’t have to worry about trips to the post office!
Also, check out the following articles for more information on using a Facebook page to promote your music:
Do you have a tip for new artists on Facebook? Please share in the comments below!
Oh, and be sure to read part 2 of this series HERE!