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How to effectively promote online gigs

By Guest Blogger
September 29, 2014{ No Comments }

empty room mic How to effectively promote online gigs

Avoid an “empty room” at your next online gig

[This article was written by guest contributor James Wasem from Gigee.me.]

We talk a lot about the technical side of doing online events and concerts.  And that is important.  But none of it really matters if no one buys a ticket and the audience never arrives.

Promotion is a big part of any successful live online gig. Communicating effectively with your audience and fan base is the first place to start.

Email lists are still one of the best direct-communication tools available, and you should use that to your advantage.  The people on your email list have signed up because they want to hear from you, or they’ve purchased something from you in the past.  Send regular updates about your upcoming online event to your email list.  Make it special and exclusive.  Don’t make the mistake of sending just one email highlighting your upcoming gig.  Schedule reminders and add new info each time.

Need more people on your email list? Check out this recent DIY post to grow your list. Read more »

Which popular Christmas songs are still protected by copyright?

By Chris Robley
September 29, 2014{ No Comments }

shutterstock 168405965 Which popular Christmas songs are still protected by copyright? ‘Tis the season…

… when you start to see Christmas decorations right beside the Halloween candy in Costco.

That’s right, summer is barely over and it’s already time for holiday preparations.

If part of your music promotion plan this year is to release some Christmas songs — and that’s always a smart plan, since people love to buy music around the holidays —  you need to make sure you’re dotting all your i’s and crossing all your t’s.

Are the songs you’re choosing to release still protected by copyright? If so, you’re going to have to pay the songwriters and publishers before you can start selling ‘em!

Are they old Christmas songs that are in the Public Domain? If so, great! You won’t have to pay any mechanical royalties.

But “old” is a relative term. Just because a classic holiday tune seems ancient doesn’t mean it’s in the Public Domain.

To find out, download CD Baby’s free PDF “Christmas Songs in the Public Domain (and those that aren’t).” 

This PDF includes:

* A list of popular holiday songs in the Public Domain

* A list of popular, copyrighted Christmas songs

* Composer names for copyrighted holiday songs Read more »

Awesome Craigslist response to a restaurant asking bands to play for free

By Chris Robley
September 26, 2014{ 5 Comments }

Do you ever play for free? Why or why not? Let us know in the comments below. Read more »

Earl Patrick “Praverb The Wyse” McNease passes away

By Chris Robley
September 25, 2014{ 1 Comment }

2194122 1411049341.9603 Earl Patrick Praverb The Wyse McNease passes awayIn Memoriam: a look back at Patrick’s guest posts for the DIY Musician Blog

A couple years ago, the rapper Praverb The Wyse emailed me an idea for a post on this blog. It would become the first in a series of guest posts Patrick (his real name) contributed to CD Baby.

Not only were some of his articles among our most popular, but they were also some of our most generous and inspiring pieces too. Praverb’s deep understanding of the artist’s life, his positivity, and his inquisitiveness were evident in the content of his articles, the way he engaged with commenters and followers online, and in our own email correspondences.

I was very sad to hear that Patrick passed away last week, leaving behind his wife Vanessa, his young son Matthew, many friends, and a giant online community.

To celebrate his sincerity and generosity in mentoring artists, I thought I’d do a roundup of Patrick’s DIY Musician articles:

How to live your dream without a support system

10 ways to support your favorite artists when you’re broke
Read more »

How to make your album art connect with listeners in the age of digital music

By Chris Robley
September 25, 2014{ No Comments }

Aphex Twin Syro WARPCD247 Packshot with sticker 480 How to make your album art connect with listeners in the age of digital music[The image to the left is the album cover for Aphex Twin's new Syro.]

An album represents a chapter in your creative life. You put lots of emotion, time, energy, and money into the recording, mixing, and mastering process — and now it’s time to package that music up (as an LP, CD, download, stream, etc.) and deliver it to the world.

Here’s the thing, though: most independent artists can only afford to have ONE set of designs for their album packaging and cover art. For most listeners, a single square-ish image will forever represent the collection of songs that comprise your album. So you’ve got to communicate an awful lot with that album art.

That being said, the things you need to communicate (and the ways you communicate them through design) are constantly changing. Album art design is a very different animal in the digital age than it was when most music came packaged in nice big LP jacket. To help you create album art that connects with your audience, here are…

10 things to keep in mind when you design the packaging for your next album

1. Don’t print lyrics unless you have sufficient space Read more »

Disc Makers announced as the official vinyl pressing sponsor of Record Store Day!

By Chris Robley
September 25, 2014{ No Comments }

Record Store Day Logo Disc Makers announced as the official vinyl pressing sponsor of Record Store Day!

Record Store Day, that crazy annual celebration of all things cool about brick-and-mortar record stores (which takes place on the 3rd Saturday in April), has announced that CD Baby’s sister company Disc Makers will be the official vinyl pressing sponsor for the event. 

Makes sense. Disc Makers got back into the vinyl game a few month ago, even using the same vintage Hamilton presses that helped the company grow from a local vinyl pressing plant (way back in the 40′s), into the leading manufacturer of vinyl, CDs, and DVDs for independent artists.

“This partnership is a natural fit,” says Disc Makers CEO Tony van Veen. “We’ve always supported independent music, and Record Store Day is a proud supporter of independent record stores, which are the lifeblood of our industry. After all, most of our customers didn’t fall in love with music by shopping in a big box store. They fell in love at their local record store, staffed by diehard music fans.”

For more information about this partnership between Disc Makers and Record Store Day, click HERE
Read more »

How to grow your email list at your next gig

By Guest Blogger
September 24, 2014{ No Comments }

microphone How to grow your email list at your next gig

When it comes to the online world, having an email list signup feature is one of the most important things a website can have. While having a lead magnet such as a free giveaway (e.g. free song, ebook, etc.) is an excellent way to attract people into subscribing to your newsletter, there are a few tricks that you can use to increase the number of your subscribers.

For musicians, having an email list represents an opportunity to collect email addresses and to have direct access to their followers. In a recent episode of The Jazz Spotlight Podcast, Dave Kusek talked about email lists as a tool that can land artists more gigs.

As promoters and music venues aim at getting people through the door, you can utilize your email list to help them get customers. “If your email list has 200 people in a 20-mile radius from the venue, you can let promoters know about that,” explained Kusek. “If you show venues and promoters that you can help them get more patrons and promote your gig, you have more chances to get booked for a performance.”

So, if you don’t have an email list yet, now it is a good moment to start one. If you have already built an email list, these are 4 tactics you can use to grow it offline, at your next gig.
Read more »

3 ways to fund your next album

By Guest Blogger
September 24, 2014{ 2 Comments }

shutterstock 74385883 3 ways to fund your next album

[This post was written by guest contributor Dave Kusek of New Artist Model.]

In the past, the only way to get an album recorded was to have a record label throw money at you. The cost of recording was so high that many bands simply couldn’t afford it themselves. These days, things are a little different. The cost of recording equipment has gone down and the tools are out there to fund your own recordings if you have a plan. Here’s three different ways you can fund your recordings.

1. Crowdfunding

Crowdfunding is the obvious answer if you find yourself short on cash when you want to record an album. However, it’s not a quick and easy way to raise money. In fact, it is a huge undertaking and requires a ton of planning before the campaign even starts. If you’re ready to put in the work, crowdfunding is a great way to fund your album and it provides you with a great opportunity to engage with your fans and connect with them in a new way by offering exclusive interactions and content. Read more »

If you don’t make flyers for your shows, you don’t deserve to get booked

By Chris Robley
September 22, 2014{ 12 Comments }

1957513 10202931878999989 1818821051 n 301x650 If you dont make flyers for your shows, you dont deserve to get booked… or so says Drew Ailes in his hilarious blog post “Six Reasons You Need to Flyer Your Shows.”

And while that statement is, perhaps, a bit strong, it’s true that making and distributing posters and flyers for your shows — even in this digital age — can have a huge impact on concert turnout. You should read his full article for all the humor, but I’ll summarize the serious points below.

6 reasons why it’s important to make flyers for every show

1. Not everyone is on Facebook (or Twitter, or G+, or whatever)

As powerful a promotional tool as Facebook Events are, you can’t rely on just an Event invite and a few tweets to sufficiently spread the word about your show. And even people that ARE on social media that might’ve otherwise gone to your show aren’t necessarily following you on Facebook or Twitter to hear about every concert announcement.

2. You’ll meet new people

When you hand out flyers or hang up posters around town, you inevitably strike up some conversations, meet interesting folks, and find some music fans who are willing to take a chance on a band they’ve never heard of before, just because they met you on the street one day.

3. It helps people actually remember shows

Do you remember every Facebook Event you’ve been invited to? Of course not. But when you have a flyer on your fridge, you’re more likely to keep that show in your mind.  Read more »

What is the future of digital downloads?

By Chris Robley
September 19, 2014{ 2 Comments }

The place of digital downloads in the future music industry

Steve “Renman” Rennie, a longtime friend of CD Baby (and the former manager of the band Incubus), has started a new web series called Ask Renman where he answers YOUR questions about the music business.

In the video above, CD Baby artist Sam Page wants to know what Steve thinks about the future of digital downloads. Read more »