Avoid an “empty room” at your next online gig
[This article was written by guest contributor James Wasem from Gigee.me.]
We talk a lot about the technical side of doing online events and concerts. And that is important. But none of it really matters if no one buys a ticket and the audience never arrives.
Promotion is a big part of any successful live online gig. Communicating effectively with your audience and fan base is the first place to start.
Email lists are still one of the best direct-communication tools available, and you should use that to your advantage. The people on your email list have signed up because they want to hear from you, or they’ve purchased something from you in the past. Send regular updates about your upcoming online event to your email list. Make it special and exclusive. Don’t make the mistake of sending just one email highlighting your upcoming gig. Schedule reminders and add new info each time.