[This guest post was written by singer/songwriter Keith Alan Mitchell.]
Much was made about the loss of great album art when CDs and then digital took over from 12” LPs as the dominant music delivery format. Now vinyl’s resurgence is helping to turn that back around, as are some streaming sites and apps, which fill your entire screen with the album cover art.
This means your album (or EP) cover art is still incredibly important. Not only will it be seen on someone’s phone while listening to your release, it will be on every digital distributor’s site, it will be shared, and it will appear in reviews. You better like it as much as you like the music, because a lot of people are going to see that image before they hear a single note of your masterpiece.
And it doesn’t stop there. You’ll do merch right? Very likely, you’ll include that cover image on a t-shirt or mug or bottle opener or sticker – or all of the above. How about your web site? Yep, it’ll be there too.
OK, you get it. Your cover art is important. “But,” you say, “I’m a musician, not a visual artist or graphic designer.” What to do?
First off, own up to the fact that you’re probably not a visual artist or graphic designer! This means you need help, professional or otherwise. Second, don’t forget that – just as you toiled away on songwriting, arranging, practicing, recording, mixing, and mastering – art takes time. It’s a process. Don’t wait until the last minute or you’ll end up putting off this year’s release until next year. That’s what happened to me. Mastering was finished on my “new” release a year ago, but it took that long to get the artwork done. Read more »