[Editor's note: This article was written by Michael Corcoran of MusicSUBMIT. I'm posting it here because I think it illustrates not only the benefits of a service like MusicSUBMIT, but because it gives a realistic glimpse into the workflow of many college radio DJs. The more you understand the volumes of music being sent to these folks, and the more you think about how to make your music stand out from the pack with creative packaging and promo materials, the better your chances of successfully promoting your music to college radio (regardless of whether you send them CDs, digital files, or use MusicSUBMIT).]
So you work at your college’s radio station, and you’re lovin’ life. You get to talk about, listen to, and play all the cool new bands. And it’s all up to you, who gets played. What could be better?
But wait….now you’re getting hit up by bands you know, friends of bands you know, and friends of friends of bands you know. You’re getting CDs in the mail from bands you don’t know, and emails from everyone who ever picked up an instrument. How the hell are you supposed to deal with all the new music coming your way?
Welcome to the College Radio Dilemma: finding good bands among the oodles of options without losing your mind. Read more »