[This post was written by guest contributor Dave Kusek of The New Artist Model.]
Music bloggers have overtaken the music industry, and many of them are totally accessible for indie musicians and smaller bands looking to get their name out there. The subject of music blogs can be anything from music reviews to industry commentary, but individual blogs tend to focus in on a specific niche like alternative rock reviews, EDM concert reviews, or music marketing.
Because most bloggers don’t have the following or the capital of some of the big music magazines, they tend to focus on more independent artists. This means you have a much better chance of getting coverage for your music!
The coolest thing about blogs is that they tend to have a really dedicated following. These are people who trust the bloggers’ opinions, and if the blogger recommends something they will most likely at least check it out. On top of that, their following is usually very niche specific – people wouldn’t follow a rock and roll blog if they didn’t like rock and roll. This means you’re guaranteed an audience that already likes the type of music you play. This is niche marketing at it’s finest. Read more »