How to promote your digital music
When you’re getting ready for your next album, EP, or single release party, it’ll be easy to forget about promoting the digital side of things. You’ll have all those beautiful CDs and vinyl records sitting there in boxes just waiting to be purchased by fans, mailed to bloggers and critics, and given away to a few lucky friends. Compared to those tangible musical artifacts, things like on-demand streams and MP3 downloads can seem very… virtual.
But the steps you take to promote your music digitally are just as important as the things you do to sell CDs. Your digital music promotion should be anything but virtual.
Here are a few tips to help you sell more downloads, encourage more streaming, and capitalize on every digital release:
1. Run an iTunes pre-sale for up to 30 days before the official release of your music. This gives you a month to build buzz AND capture sales from your early promotional efforts. As a bonus, all your pre-sales will be counted as sales on the official release date, increasing your chances of ranking on the iTunes charts.
2. Use Spotify playlists to encourage fan interaction. Include your music in mixes for certain moods or occasions. Ask your fans to make their own playlists using your music (creating a “greatest hits” or a set list for your next show).