[This post was written by guest contributor Dave Kusek of New Artist Model.]
You’ve worked long and hard on your new album, but all that work is for nothing if no one knows about it! That’s where promotion comes in. The key with album promotion is to start early and to be really active. Just changing your Facebook cover photo to the album cover and announcing the release the day of isn’t going to cut it. You need to build up hype over time and keep on going even after the album drops.
The fact of the matter is you don’t need the marketing department of a record label to launch an album campaign of your own. With all the tools available on the internet, you can spread the word for little cost, or even for free. In fact, the creative campaigns executed by agile indie musicians tend to be more effective than the one-size-fits-all strategies employed by big labels. Here’s four cool creative strategies you can use for your next album release.
1. Employ your fans
For the most part, as an indie artist you need to make things happen on your own, and that includes marketing. But, you actually have a whole team of marketers out there just waiting to spread the news – your fans! While you can’t email them a plan and expect them to finish appointed tasks, you can, and should, build a strategy that incentivizes them to share. Read more »