Use StumbleUpon to Get Exposure for Your Music

1505 19

I Heart StumbleuponFull Disclosure: I’m a stumbler. I’m a stumble addict. I’ve got a stumble habit.  I’m a stumbleholic, stumblelover, and a stumblemaniac. I can’t help it.

It all started about four years ago when a friend of mine said, “OMG, you’ve never tried StumbleUpon? It’s awesome!” So, of course, I looked it up online and created an account. It was like I discovered the internet for the first time. I became obsessed. I’d wake up at 2am and drag myself over to my computer desk and start stumbling until the sun came up. There is so much weird, wonderful, and fascinating stuff online and StumbleUpon helped me find it. Nowadays, I try to keep my late-night stumbling to a minimum, but I still stumble almost every day.

I’ll get to the stuff about how musicians and StumbleUpon are like chocolate and peanut butter in just a second. For those of you who have never tried StumbleUpon . . .

What is StumbleUpon and How Does it Work?

StumbleUpon is a basically just a magic button ( Stumble!) you can add on to your web browser. Every time you click this magic button, something new and interesting shows up on your screen. Pretty simple right?

StumbleUpon says this on their website:

“StumbleUpon helps you discover and share great websites. As you click Stumble!, we deliver high-quality pages matched to your personal preferences. These pages have been explicitly recommended by your friends or one of over 15 million other websurfers with interests similar to you. Rating these sites you like () automatically shares them with like-minded people – and helps you discover great sites your friends recommend.”

Why You Should Care About StumbleUpon as a Musician

There are two great reasons:

1. Stumbleupon is a music discovery tool, and thus it can help you get discovered. You can submit your music videos, web pages, blog posts, streaming tracks and more to StumbleUpon. Any content that lives on a live webpage can be stumbled. When you submit a page, there is always the potential that thousands or even millions of people might stumble across your content. The better and more viral your content, the more likely it will get more views as it receives more  () “thumbs ups.”

When you have the StumbleUpon toolbar enabled on your browser, all you have to do is click the ‘thumbs up’ button to submit any web page you are currently browsing. You can also submit URLs to StumbleUpon manually here:

If you’re interested in how to get more mileage out of your StumbleUpon submissions, check out this article: Tips & Tricks for Submitting to StumbleUpon

2. StumbleUpon is a great way to find sharable content. Do you ever have a hard time thinking of a Facebook. Twitter, or blog post idea to share with your fans? Worry no more! Set your preferences in StumbleUpon and start stumbling based on your taste in music or anything else. I use StumbleUpon almost everyday to come up with interesting tidbits about music and music news to share with CD Baby artists. (And now you know my secret. Use it!)

Do you use StumbleUpon to get exposure for your music? Do you use StumbleUpon to discover content to share with your fans? Share your experience in the comments below.

Chris Bolton

Sell Your Music on iTunes and More!


In this article

Join the Conversation

  • I’m on stumble – I joined it to find out who was linking to my Beatles Songwriting site from it. So I joined. And I must confess I still have no idea how it works. I can’t find sites that I’ve looked at before, I can’t find who has linked to mine, who might be interested, what I might be interested in and the search function is really odd. It seems like a giant user unfriendly randomiser. It’s like using a sniffer dog to select which DVD I’d like to rent.

    Correct me if I’m wrong.

  • Merrybee47

    StumbleUpon, CDBaby, FACEBOOK….I LOVE them all!
    Hostbaby is awesome too! If you like music, listen to music, or make music…Get with it now!
    I’m a FAN!

  • Nice post! Thank you;)

  • Hi Matt,

    If you have the Stumbleupon toolbar installed, then you can look at all your past favorites by clicking the yellow star icon.

    Stumbleupon is not for everybody. But it's pretty easy once you get the hang of it. Perhaps you never set up the toolbar. You can use Stumbleupon from their website, but the toolbar is easier.


    • I have never set up the toolbar. Everybody wants to give me a toolbar! My main issue is that I want to find stuff that’s relevant to my Beatles blog, but it just seems too random.

  • Atiyafavor

    Cool – Need all the exposure I can get!! Thanks CD Baby!

  • Yeah, I'm not a huge toolbar fan either. But I like it for Stumbleupon. It looks like Stumbleupon just added a new feature so you can add your own topic for stumbling–might be worth a shot if you could get past the toolbar thing 🙂


  • StumbleUpon is addictive. At first I was just getting the daily email, but then I added the site to my toolbar. I don't want to stop. 🙂

    • Me neither! It's destroying my life! Just kidding.

  • Anonymous

    A friend of mine released new music so I instantly went and stumbled it. Within hours the tracks got thousands of views. It was great. Made me obsessed. Here's the newest of my stumbles: 😉

  • Bkk_john

    I signed up but don’t see any buttons. Do I have to log in?

  • Thanks for the heads-up about StumbleUpon! I completely forgot about that site.

  • Yep. Log in and then you can start stumbling.

  • Jamie Leger

    thanks, great ideas about stumbleupon, i love quicktips on things like this!

  • C.B.M Records

    Wishing you all a very happy New Year and may all your dreams come through for 2012

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  • I just started using the Stumbleupon Shortner… it is pretty awesome!

    Great post on the benefits of Stumbleupon.