Win new fans on the road before you even pull into town.
You’ve confirmed a string of out-of-town dates. Now what? Time to send tour posters to each venue with QR Codes on them!
QR Codes (Quick Response Codes), those little black & white checker-box images that you’ve probably seen on posters, signs, and boxes, allow people to check out your music simply by scanning the code with a scanning app on their iPhone, Android, or camera-enabled smartphone.
So now you’re not just some random band on a random poster taped to the bathroom wall in some rock club in a faraway town. You’re all of those things WITH the ability to turn a random passerby into a real fan!
Scanning the QR Code can initiate a number of functions on that potential fan’s smartphone, leading them to your website, to a page that offers special content (live videos or music clips), free downloads, or to a service that offers discount ticketing to your show. The options are many. Use your imagination and convert the merely curious into concert attendees. Then, once you’re in the same room as them, put on a great show and turn them into lifelong supporters of your music.
For more information, check out our article called “How to Use QR Codes to Promote Your Music in the Real World.”
-Chris R. at CD Baby