Digital Music News just posted a thorough list of strategic justifications for giving away free music. These include gathering fan data, quality control (vs. lo-fi pirated files), feeding the hype-machine, test-marketing, content crowdsourcing, promoting virality, and more.
Click HERE to read the full article.
As Paul Resnikoff says, free is no longer just another 4-letter F-word. Free music can be a crucial tool in your band’s promotion arsenal.
What do you think? Have you built your fanbase by offering free music, or is this just a fancy way of looking at the devaluation of music? Let us know in the comments section below.
[Free music photo from Shutterstock.]