How the music festival business works

June 12, 2014{ 2 Comments }

As the 13th Bonnaroo Festival kicks off today, I thought it’d be a good opportunity to share this video discussion between Bonnaroo founder Ashley Capps and Steve “Renman” Rennie of Renman Music & Business.

Check out the video above to hear them chat about the ins-and-outs of the festival business, how Capps took Bonnaroo from a parking lot concert to the epic event it is today, and more.

Have you been to Bonnaroo before? What were your favorite moments? Are you going this year? Let us know in the comments below.

Email Sign Up: Become a Smarter Musician

  • Haha. Yeah, my sense of things is that you should talk to the bookers, showcase planners, etc. to get them interested first (easier said than done, of course, since you have to know WHO to contact and HOW).

    Then, once you’ve gotten a confirmation of interest, if they need you to jump through the SonicBids hoop just to appear like it all went according to plan, do it then. I’ve been booked for two or three events that claimed you needed to apply through Sonicbids without ever having to fill out the SonicBids application or pay the fee. (Though I won’t name names).


  • Ha. (Sad ha). Yeah, I stopped using it years ago (except for one event last year). I know a couple festivals that consistently affiliate with SonicBids and then fill the rosters with bands who I’m SURE aren’t using it (because I’ve been one of them a few times). I’m sure there are events that legitimately use the service, but otherwise…