Album Release Countdown: How to Promote Your New Album

May 30, 2011{ 10 Comments }

This is an excerpt from “Countdown to Maximum Exposure,” a free PDF guide written by and CD Baby for musicians who are preparing to release a new album within the next year.

Releasing a new album takes more than just duplicating discs and throwing a party. You’ve got to get the word out if you want your music to sell. But with so many methods of promotion and so many outlets for music discovery, it can be difficult to know where to focus your efforts. Stay calm! This promotion timeline will guide you through, step by step, breaking it all down into bite-sized chunks so you can get out there and start generating press and buzz.

Defining the Three Types of Media

Traditional Media – Newspapers, magazines, zines, radio, and television. Getting coverage from these outlets takes time and connections, usually 3-4 months ahead of your album’s release date.

New Media – Born out of the web, these media outlets include blogs, MP3 blogs, podcasts, video podcasts, and websites. These outlets crave immediacy. Getting on these outlets is usually about connecting with them right before and right after the album is out.

Social Media – Social media are promotional outlets built on word-of-mouth as documented over the web and mobile platforms including sites such as Facebook, MySpace, and Twitter. Social media is all about what’s happening now. Getting the word out about your album is a constant process that should happen all of the time.

The 12 Month Plan

Album Release Countdown: 12 to 4 months before release

Album Release Countdown: 4 to 3 months until release

Album Release Countdown: 3 to 2 months until release

Album Release Countdown: 2 to 1 months before release

Album Release Countdown: 1 month until release

Album Release Countdown: The day of release

Album Release Countdown: post-release

Sell your music on iTunes, Amazon, CD Baby, Rhapsody, Napster, Spotify, and more!

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  • Solomona


  • Wicked help

  • Carl Malcolm

    Thanks CD Baby for your insight on how to get our works exposed .I followed your instructions and now my new cd is getting some attention .My new CD is entitled SIGNS & WONDER .By Carl Malcolm & Positive Vibration Band .A 14 track CD now available on CB I tunes and Amazan .com .Check it out every and give me your feedback .

  • That sounds like a great idea to me. Generate some excitement for the whole album before it is finished.

  • Great resource! Thanks, I will be sharing this with all my artists 🙂


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  • JoyRichardPreussJoyR

    My New Album is called Joy Richard Preuss that's is my name, and my album name is Joy Richard Preuss, I am a Danish Citizen from Denmark, Europe.
    I am Still in the Studio as we are speaking hoping to release the next album the songs are written and I have recorded it on bandoptager and is with my record company as we are speaking and more music to come so keep clicking and remain with thanks and respect to everybody and everything remain were we are and remain with me this Joy Richard Preuss Speaking, This is Joy Richard speaking, Rhis is Joy Speaking

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