Blogging for Musicians: How to Grow Your Fan Base One Post at a Time

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I know, I know– you’re busy enough as it is; you don’t have a spare minute for another promotional activity.

But what if I told you you’re ALREADY a blogger? Any time you update your Facebook status, send a tweet, share a picture, video, or song, you’re blogging. See, it’s easy!

As my compadre Chris Bolton at HostBaby says, “Blogging is a casual art form. You don’t need perfect prose or grandiose themes to succeed. All you need to do is be yourself; your friends and fans will appreciate it. Blogging is also the best tool for growing an audience online, and it’s actually quite simple to start your own.”

In his article “How to Grow Your Fan Base with a Blog,” Chris lays out the benefits of having your OWN blog, as opposed to sticking exclusively to existing social media platforms like Facebook, Pinterest, or Twitter; and he also lists 5 Important Tips for Running a Successful Blog.

Curious what they are? Check out his advice HERE.

What, no blog?! Build a Website with Built-in Blog at HostBaby Today!

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  • As a non-musician, yet a very active music blogger and music fan, here's what I'd like to see more of when it comes to musicians blogging on their own. I'd like to see what books you're reading, or what current events are on your mind. These things play into your art. So I want to see the roots of that, as a fan. I also want to know what music you're grooving to, and why it makes you groove. It's fun to trace the connections between what a musician loves, and what ends up coming out in that musician's work. Share it!

    Perhaps most importantly, I'd like to see where it is you want to end up, as a professional musician. I want to get a sense of your personal journey as a musician trying to make a long-lasting career. That's just primal stuff, like Homer's the Odyssey or something. Narratives and storytelling don't have to be on that epic level, of course. Yet, I want to get a sense of the milestones you've hit, and the ones you hope to hit. And I want to hear those 'aha' moments, too. Some of the most successful acts in music history have interesting stories attached to them – Elvis making 'That's Alright Mama' for his Mum's birthday, The Beatles in Hamburg, Mick & Keith meeting at the train station and deciding to share their record collections. The list goes on and on. Storytelling is powerful, and always has been, for musicians! A blog can be an extension of that.

    All of this plays into my music blogger brain. Because, when you write well about yourself, it makes it a lot easier for me, as a music blogger, to write about you too, and to spread the word to my audience who hasn't yet discovered you.

    • Great advice. I think we often tend to think we have nothing to say if there is no immediate music-career news. But it's all those other details that really make the story.

    • fame not all

      Do I care where Shakespeare shopped?

      As someone who believes deeply in art, not in celebrity, I have a problem with the above. Very personal music has been put into the public realm by the artists for you to explore. Think about that art, let it inspire you, explore it, imagine what it means, how the songs connect… how the music has evolved, etc.

      Why does everything need to be lived publicly? Because we are all narcissists, and we think fame is a birthright… everyone monologues, no one dialogues.

      People act differently in front of a camera. We all know that. Unfortunately everyone today sees themselves as a reality tv star, with cameras (or bloggers, or Friends) all around ready to watch. Behaviour has become fame-warped.

      We’ve created experts at public-relations and promotions, but failed at creating great human beings.

      More art. Less gossip.

    • helenaustin

      This gave me food for thought. I have been blogging during my trip to LA to record my latest album. I found that people like to know what type of chocolate I am eating that day but including all the things you mentioned would make it more interesting for me to write and if people want to know this stuff then it’s a win win.

    • Lornajane Altura

      Hi Rob Jones

      Your comment really made me think on how to attack the way I write about my music blog. Most advice that I hear from the internet is about SEO. However, I really liked the way you said about what will make a person read a music blog.

      You are right about letting others know what you think of something 🙂

  • I agree with you in some respects. My take on it would be that no one is going to care about the trivia of your life until you've created art that is anything but trivial. If my favorite artist was between books or albums I might be curious about what they were up to. Not every move of every day. But once in a while I'd check in.

  • Lovely article….thank you for the advice

  • As someone who blogs and podcasts for local, independent musicians, I have always believed the key to success is to get in touch with your audience and present yourself as just an "everyday joe" as it were. Forget celebrity, and by all means let people know the mundane and day to day struggles of your life. Make them feel like they know you. That way when they see your name on some bar's marquee, they are more apt to come in, support your dream, and have some kind of a vested interest in seeing you become successful. If people don't care about the "publicity" or the "celebrity," and I understand that many don't, then they can focus on the parts of your art that are important to them. Me? I want the whole story.

  • Sbrook

    I no longer see the point of having my own website about my music. Soon I will begin a blog. I have two Facebook accounts and music up for free (and for sale) on any music site you can name. Can anyone think of good reason to continue paying someone to host a website that is hardly ever looked at? It’s so much easier to add to a blog or a social networking site than a clunky old website. Would anyone dissuade me from this notion?

    • Sbrook

      but…I can do all those things on a blogspot blog…right?

  • Abdel Hazim

    Haven’t been blogging for a while so I read this with interest. The reason for not blogging is being busy with all sorts of things, music or not music related and blogging takes time. When the sun shines I prefer to enjoy the sun – relaxing reading a book – not the computer. This being said I found the article of Rob Jones very useful and it’s true. Why not sharing what books you read or concerts you attended? I’m always interested in what other people (read fellow artists) do. Everyone has to decide what to share and what not. Indeed great advice! Thank you.

  • I’ve discovered a number of people enjoy reading about the musical references in mythology right along with other musical posts. Gives me a great excuse to share some of my more off-beat interests.

  • Kiyomi

    I blog but it’s hard to write even once a month. Maybe I have to make it more a priority. I do love to write, on top of doing music… Thanks for your informative articles.

    http://kiyomimusic.com

  • That does sound interesting.

  • I believe so. Though I've mostly used WordPress myself, so I'm not sure exactly what the limitations of blogspot are regarding built-in functions, plugins, etc.

  • With my old website, I could blog, but my hosting was so shoddy and unreliable that I never did. Recently, I set up a new website (www.kristilynmusic.com) and am quite happy that I can blog. I’ve only done one actual blog post, but find having a blog makes connecting with my fans so much easier. I’ve just started a challenge this month to write a song a day, which I record and then post, with my thoughts on the song, or the writing process. It’s been great fun and has connected me with some press and new fans! I can’t wait to see what else I can do with the new blog.

    Great article!

  • Trackstarr

    http://vimeo.com/43367279 ALL I WANNA DO IS GET DRUNK GET HIGH