Jack Conte is one-half of the band Pomplamoose, an act that initially found a following on YouTube with the video song, and quickly expanded their efforts to include music releases and live performances. Jack is also the founder of Patreon, a micro-crowdfunding site for creatives where people can fund their favorite talent on an ongoing basis, in small amounts.
I recently posed this question to him:
What mental blocks or obstacles did you have to overcome to find success as an artist (and entrepreneur)? What drove you to keep experimenting when there was no assurance that you’d eventually connect with an audience?
In his response, Jack was quick to say: “what a thoughtful, important question. It’s THE question, really…” indicating that mindset is the number one thing that holds artists back.
Here’s what he had to share with me.
Painting in the Dark
First, Jack pointed me to a video that he said summarizes his thoughts on this topic better than even he could express them. Here is that video:
Here are some things I took away from this video (in case you choose to skip it, or you just want a quick summary):
- The internet has created a level playing field for creatives – or has it?
- Success often feels like something that happens to other people.
- Artists are often told to “stop creating in the dark” and to push harder with their promotional efforts.
- Autotelic: A combination of the words, “self” and “goal.” It refers to a self-contained activity, one that isn’t done with the expectation of future benefit, but because the doing is the reward. When an activity is not autotelic, your attention is focused on the consequences of what you’re doing. Vincent Van Gogh may not have known what this word meant, but it seems much of the work he did was autotelic.
- There are many people, like Van Gogh, that recognized the result wasn’t up to them. You can’t control the outcome, so why do we spend so much time thinking about it?
- Today, outcomes are more valued than everything else. Will we still make our art when nobody is watching?
Making art “in the dark” (for no one, for no audience, for no people that care about it) is excruciatingly painful.
The only reason to do it is if you love making art.
Obstacles Jack Had to Overcome
Here are some of the other mental blocks and obstacles Jack said he had to overcome:
- Letting go of perfectionism.
- Publishing songs when they weren’t finished.
- Learning how to stay motivated after failing.
- Suspending logic in favor of emotion.
Jack shared these struggles with me in point form. I was most fascinated by the last point (as I’m sure you are too).
Usually, the message we hear out in the world – maybe not overtly, but certainly subconsciously – is the opposite. To suspend emotion and put logic (metrics and results) ahead of feelings (fulfillment, joy, hunches, etc.).
Fortunately, Jack pointed me to a blog post where he wrote about this very thing, aptly titled “I’m f*#$ing terrified” (censorship mine). You’ll find my analysis below.
Suspending Logic in Favor of Emotion
Here’s a summary of what Jack’s blog post conveys:
- At the time of writing, Jack had spent 28 days making a music video. It was draining his bank account.
- For a month, he decided to set aside his “sculpted prudence,” instead opting to work on a project that didn’t assure a return on investment.
- He felt guilty about putting so much time and money into this project.
- He was questioning this decision, but found there was no other way to create the quality of art he was trying to make. He felt like he had to give up his “body and brain” to reach his goal.
As I reflect on this, I’m reminded of what John Flansburgh said about his Dial-A-Song project in the They Might Be Giants documentary, Gigantic (A Tale of Two Johns). He said:
The massage parlor ads cost 50 bucks and the personal ads cost 10 bucks. So, I actually told them that it was just my personal message. I had this Dial-Song-Service. They’re like, “is this a business?” No. “Is this like promoting something?” No. Just my thing. It’s my little trip. Leave me alone. I would pay my $10 every week.
I can’t help but relate this to my current situation – the money and energy I continue to put into The Music Entrepreneur HQ. I’ve never put this much money into advertising before. I’ve never been more serious about what I’m doing at TME and the ways in which I’m helping musicians and music business owners. And certainly, I have made some money along the way.
But TME is still unproven and untested. There’s no assurance of a return on investment. I may not be taking as huge of a risk right now that Jack once did, but I’m taking a risk just the same. Maybe, as Jack’s story proves, I’m on the right track as I move into my “discomfort zone.”
But I’m making “my art” in the form of blog posts, podcast episodes, and videos. If that wasn’t fun for me, I’m sure I wouldn’t still be doing it. And maybe that’s enough.
Do you create art because you want to, or do you create it because you’re looking for a certain outcome?
If I’ve learned anything from the above, it’s that we can’t control outcome, but we can control output. And when we focus on the fulfillment we gain from an activity, that in itself becomes the reward.
Just like you, I create because I want others to discover, dig into, and appreciate my work. But focusing on the work gives me more peace than focusing on the results. Thinking about results tends to drive me towards comparison, which I know is unhealthy.
What do you think? Do you tend to focus more on the work you’re doing, or more on how it’s producing a certain outcome?
[This article originally appeared at Music Entrepreneur HQ.]
Listen to CD Baby’s DIY Musician Podcast interview with Jack Conte HERE.