CD Baby president Brian Felsen met with Jason Feinberg, VP of Digital Strategy and Development for Concord Music Group, at the 2012 Bandwidth Music Technology Conference where they discussed changes in music marketing over the past ten years, how digital tools have NOT helped to entirely level the playing field for independent artists, the main differences between modern label deals and a DIY approach, direct-to-fan eCommerce options, and much more.
In this clip, Jason talks about when a band is ready to execute direct-to-fan sales techniques, and when they should be focusing on acquiring fans instead.
Watch the full interview HERE.
What do you think of Jason’s advice? Let us know in the comments section below.