4 Most Common Online Mistakes that Artists Make

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Are you hurting your music career by making these mistakes?

1) Sending all your traffic to social networks.

Promoters, bookers, venues and fans – they all know the difference between a free web page (MySpace, Facebook, Bandcamp, Tumblr) and a professional artist website (www.YOU.com).  Social media sites are super-important, but they’re not your home base on the web. To have complete control, you’ll need your own domain name where you can build a website. It should be one of the first steps you take to become a pro-musician.

2) Constantly spamming your fans.

You can scream “Buy my album!” from a rooftop all day long, but you’d have better luck politely knocking on doors with a piping-hot apple pie and a smile.  Every time you approach someone online and say, “Buy my album” or “Check out my music,” you are essentially spamming them. On the other hand, if you first build a relationship with your online followers by offering something of value (friendship, information, free stuff, apple pie) then you establish a relationship–a relationship that will lead to many selling opportunities down the line.

Letting your website collect cobwebs.

The quickest way to get ignored online is to let your website gather dust. Nothing says, “My band broke up, or I don’t care about self-promotion” like an out-of-date website. Make sure your last blog post wasn’t in 2006. Make sure your gig calendar is up-to-date, and make sure your photo gallery is filled with recent pictures. This way your fans can get to know you and your music better. Stay current!

Not Maintaining a Fan List

Your fans want to connect with you. They want the inside scoop. They want special offers and they want to feel a part of something. Give them a chance to sign up to your newsletter on your website. A Facebook post might only reach 2-5% of your Facebook fans, but an email newsletter will land in almost every email box you send it to. Email will always be the most personal way you can communicate with your fans.

(Use a ListBaby to grow your email list and create newsletters your fans will love).

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(Photo courtesy of Efectos Cluster)

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  • awwyeaboyee

    That poor TS9!

  • Anonymous

    Totally agree. Many artists completely ignore their websites. There have been a few new utilities launched in the past few months to help with that, but it still requires actual attention.
    It's funny that you mention the Spam idea as well, as I find it's either one extreme or another. They either spam people, telling them to buy/listen, or they do NOTHING, never letting an

  • Anonymous

    Ah, wasn't finished with that last comment. Was going to say that they either spam people or never tell them at all where to find their music online.

    Great post!

  • I was exploring music here on CD Baby only yesterday. Not one of the bands I looked at happened to provide a homepage link at all. Only ONE band provided a link! This was for myspace, and for a band that doesn’t even exist anymore …
    For three of the bands I couldn’t find any content on youtube. Only one band had a youtube video with good quality audio. I guess sending people to a social site would be an improvement for a lot of bands on here – so much for point 1.
    Re point 2 I totally agree. I had a fan make two fan videos for me. I never asked him to do anything, neither buy anything nor even get a free music download. I just connected to him on twitter in a totally personal way, chatting about the things we did, like getting to know a new friend. The snag there of course is that you cannot reach a lot of people that way. Chatting to thousands of fans would take up all your time, and your manager’s and label staff’s …

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