CD Baby gives you more tools than any other distributor to sell your music the way you want.
In fact, we’re the only distributor that gives you an easy way to sell vinyl, CDs, and hi-res downloads worldwide — all from the same place.
Here are some quick tips for maximizing your selling potential with CD Baby:
[Note: these tips are specific to boosting your sales directly through CD Baby. If you’re looking to increase your streaming or download revenue through any of the platforms CD Baby distributes your music to, check out some of the articles linked at the bottom of this article.]
1. Use CD Baby’s music player
- Create an unlimited number of customizable, mobile-friendly music players to embed on your website and share online
- Build playlists from any of the tracks in your CD Baby account
- Sell your songs on any site, and reach a wider audience by encouraging reviewers and fans to embed the playlists you create
2. Use CD Baby’s Link Maker
Make it easy for the fans who visit your website to find your music on CD Baby. The CD Baby Link Maker Tool helps you create buy buttons (choose from more than a dozen design options) and put them on your website. Just type in the album name. CD Baby generates the graphic link. Copy the code and paste it wherever you want fans to see that your music is for sale.
Check it out at www.members.cdbaby.com/link.
3. Analyze and Understand Your Web Traffic
Who’s checking out your music? Where did they come from?
You can easily view this valuable info in your CD Baby members account. Just go to the dashboard page for a specific album or single, go to the “Selling on CDBaby.com” section, and click “web hits.”
This data makes it easy to assess the effectiveness of your promotional campaigns and make adjustments based on real-time data. Maybe there is a blog or website out there that you’ve never even heard of that is generating significant web traffic for you. If so, you’ll see it in the hits tracker and be able to establish an online strategy to engage those fans directly.
On a related topic, CD Baby also provides free trending reports from iTunes and Spotify, so you should definitely check out that data too!
4. Set a Quantity Discount
Your music makes for an excellent gift! Sell more by encouraging your fans to buy multiple copies of an album for a percentage off the selling price. Choose and change the discount at any time within your CD Baby members account.
5. Set a Partner Discount
You can also set a discount for our physical distribution partners, which will make your CDs more attractive to them AND customers.
Think of it like a wholesale discount, which is important because each stop along the retail chain will mark up your title. Our distribution partner will mark it up when they order the CD from CD Baby. Then they’ll send it to the record store, who also marks it up for the final customer (your fan).
Setting the partner discount helps keep your music in that sweet spot for pricing.
6. Offer a Free Track
Allow fans and prospective fans the chance to download a song for free as an enticement to purchase the whole album. If they like what they hear, they might come back for more. Try giving away a few different tracks and see which one does the best.
7. Run a Limited-Time Sale
Since you can change your music’s selling price at ANY time, it’s easy to run sales and special offers you can announce to your fan list. Once the offer expires, simply go back into your account and raise the selling price again.
8. Write a Compelling Description
Thousands of people are searching for new music on CD Baby every day. That’s why it’s important to describe your music in an enticing way that makes strangers want to hear it. People see the words before they hear the music. Make sure your album description isn’t too cryptic or aloof, but rather is descriptive enough that it might change a semi-interested browser into someone who will click to listen, and then hopefully hit that “buy” button.
9. Tell Us Who You Sound Like
The data you provide in your members account feeds our search engine. Make sure you’ve accurately filled out your sounds-like section in your account. Choose three well-known artists that you sound like. When CD Baby customers search for one of those artists, your album could appear in the results!
Be realistic, though. Just because you love Radiohead and the Beatles doesn’t necessarily mean you SOUND like them. It is usually valuable to get a friend or fan’s slightly more objective opinion before deciding.
10. Use Download Cards
Never get caught empty-handed. These convenient little cards can fit in your wallet and come customized with your album artwork. You can even purchase download cards that come in the form of stickers and wristbands.
Sell them at shows and give them away to industry contacts. The recipient can redeem the card at CD Baby for a hi-quality download. You keep all the money!
Bonus tip: Make Use of the Customer Information We Provide
Unless one of your customers on CD Baby requests to remain anonymous, you can view their contact info. Send them a thank you. Ask if they’d like to be added to your fan list. If they’re okay with that, you’ve just greatly increased your chances of selling MORE music down the road, because — most likely — your mailing list is still your most effective marketing tool, and the people who are on that list have already proven to enjoy your music.
Those are a few of the things you can do to boost your sales on CD Baby. Got any good ideas to add to the list? Let me know in the comments below!