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10 small steps you can take to maintain and grow your presence on Spotify

Most musicians understand by now that a Facebook page is like a garden. It needs to be tended daily. Neglect your Facebook page for too many days or weeks in a row and your reach will fall off, your engagement will dry up, and you’ll have to work twice as hard to get things back to so-so.

But daily tending doesn’t have to mean hours in front of your computer; two minutes to post something, three or four minutes responding to comments and messages, done.

The same is true for Spotify — you should be tending to your Spotify presence every single day.

Spotify is more than an interactive streaming service:

  • It’s a curation platform — and playlisting is the new radio in terms of “breaking” acts.
  • Spotify also serves as a direct line to your listeners, since your new releases can be placed in your followers’ weekly customized Discover Weekly and Release Radar playlists.
  • Spotify also gives you interesting ways to recontextualize your entire music catalog, so you can continue to promote older songs in interesting ways.
  • Spotify gives you monetized ways of sharing your music on your website, via social, and more.

But in order to use Spotify to its fullest potential, you have to put in some work. Not a ton. But at least as much as you’re doing on Facebook each day.

Here are some of the small proactive steps you can take to maintain your Spotify presence:

  1. Update your playlists with new songs
  2. Do social shout-outs to any artist you add to your playlist
  3. Promote your playlists via newsletter and social
  4. Re-assess the effectiveness of your playlist titles, descriptions, and artwork — and make any necessary changes
  5. Encourage fans to follow you on Spotify
  6. Pin a new song or playlist to the top of your artist discography page
  7. Embed Spotify players on your website for all your albums
  8. Check out your daily Spotify trending reports to better understand your audience and engagement on the platform, and to see what playlists include your music
  9. Give a social shout-out to any playlister who has added one of your songs
  10. Actually listen to your Discover Weekly playlist (it might be an easy way to find new tracks to add to the playlists you manage)

If you’re already listening to a lot of music on Spotify, it’s easy to make a daily habit of some of these things. The rest of them don’t take much time at all. So… get tending!

Got any other Spotify housekeeping recommendations to add? Let me know in the comments.

Download our FREE guide: “Getting Your Songs on Spotify Playlists.”

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  • Yes super important information here, but consider the other 20+ million doing this! I’m a music producer and wrote a program which identifies crucial song optimisation tweaks to maximise probabilistic auto-selection on music playlists – because the power to create wealth from publishing music lies in constant inclusion on billions of playlists every day – and it’s too cost prohibitive (especially for Indie Artists) to pay for ongoing promo. You really want to get your music to induce automatic selection on playlists, forever. https://traktomizer.com

    • Linda Vee Sado

      Not geeky enough to understand that at all

    • Linda Vee Sado

      Not geeky enough to understand that at all

    • Matthew Charles Montfort

      Interesting program. Does it track genres such as world music traditions and the full range of jazz?

    • Matthew Charles Montfort

      Interesting program. Does it track genres such as world music traditions and the full range of jazz?

    • Tecumseh

      I’m interested in your traktomizer, even though I’m older, my recording techniques are rudimentary, and my songs sound like 50s and 60s popular songs. I bet they would totally flunk the traktomizer challenge. And yet people like them. I would talk to you about it if I had an address to address.

  • Susan Cantey

    I don’t know how to get on “Spotify” in the first place. My music is there, but I am not. Help! 🙂

  • Susan Cantey

    I don’t know how to get on “Spotify” in the first place. My music is there, but I am not. Help! 🙂

  • Dirk Radloff

    I like that you compare social media with a garden. If you don’t have enough water for all plants its better to water just a few and let some others die. https://open.spotify.com/artist/5qO8kKOBsOS1vpm7VKBqFN

  • Robbie Carmack

    IDK, I’m a Verified Artist https://open.spotify.com/artist/3KY3A9Y6JtGx0KtqtnXli1 but Spotify recently removed the ability to contact the followers within Spotify. That means I have to find them all on other social networks in order to let them know about new music or playlists. At this point, it’s now much more productive to promote through twitter or instagram, because there is no internal communication method in Spotify anymore. Me and a couple thousand other artists have brought this issue up to Spotify, which has fallen on deaf ears.
    Thanks

  • Thank you for the interesting tips, Chris! If anyone here follow my artist page (Indie Rock) on Spotify, I will return the favor: https://open.spotify.com/artist/6SfB9XDN0SIydgICPEsdiI

  • Great advice! Spotify is really becoming the next big thing! I’d be happy to follow any musician on here who’s a part of Spotify. Please do the same:
    https://open.spotify.com/artist/5c58RZ9RG3RNQouNhEGSCM
    Thanks so much! Keep pushing guys!

  • But what if you can’t claim your spotify page yet because you don’t have enough followers? Would you do all of that from your regular spotify profile? OR do you need to WAIT until you can claim your music page? Please help

    BTW follow me too 🙂 https://open.spotify.com/artist/3nL9vHdYxxLMY2003GkjHS

  • Just followed you if you can do the same! 🙂

    https://open.spotify.com/artist/5Y8MRTpJoGnsKKxJgmHLXR

  • Followed you if you can do the same! 🙂

    https://open.spotify.com/artist/5Y8MRTpJoGnsKKxJgmHLXR

  • T.t. Parker

    Don’t get your music played too many times on Spotify or they will cut you off. Had it happen to a friend. Spotify claimed he & his fans played his music too often. That it was fraudulently played by a couple of fans. Fact is, that it could have NEVER been played that many times by only a couple of people. Spotify just didn’t want to pay up.

  • Let´s to the world music business game! We can help us, I Follow You and You Follow Me, Together Musicians!!!
    https://open.spotify.com/artist/7JNnvYfVcd0TO5gPbOCyda

  • Let´s to the world music business game! We can help us, I Follow You and You Follow Me, Together Musicians!!!
    https://open.spotify.com/artist/7JNnvYfVcd0TO5gPbOCyda

  • Like your sound @disqus_EYiKO6UwJN:disqus !! I Follow You now!!!

  • David Havrilla
  • David Havrilla