If your fans, friends, and family are looking for music this Christmas — send them to CDBaby.com, where they’ll pay just a penny for shipping on 3 CDs (or vinyl) or more.
‘Tis the season – the perfect time to give the gift of great independent music: YOUR music! And here’s a sweet holiday treat for your fans and loved ones: When they purchase 3 or more CDs or vinyl records from CD Baby between Black Friday (2017) and January 2nd (2018), we’ll ship them all for a penny!
5 CDs? 1 cent. 20 CDs? 1 cent! (You get the idea.) Check out the details HERE if you’re into fine print, but it’s just that simple.
This will NOT affect what you make from your CD sales or the pricing you have set. This is coming completely out of our pocket (and not your fans’). We just want to do what we can to help you sell more CDs this season!
How can you prepare?
1. Restock quickly.
We keep a close eye on your albums here. If we’re running low, we’ll email you right away and ask for more. Need to get some CDs made? No problem. There’s still time, but you better hurry. We have packages starting at just 5 CDs.
2. Review your CD pricing.
This is a great time to reduce your sale price, give your fans a DOUBLE discount, and sell more. Want to go further? Add or increase a wholesale discount and capture more sales this season through our physical distribution network.
3. Update your album notes and style description.
It’s time to make your release as enticing as possible! Head into your member dashboard and click “edit” to adjust or completely revise these sections for each title.
4. Still using 30-second clips? Consider full streaming.
Streaming full versions of your songs will give potential buyers a much better idea of what your album sounds like. You can make those adjustments from the album/song edit menu in your account. Log in HERE.
5. Maybe most important: Email your fans and let them know!
Send an email letting your friends and fans know about this shipping deal, and that the purchase of a CD or vinyl record often goes further to support the artist than a stream or download.
If you want, just copy and paste this email template:
Subject: Get 1¢ shipping when you buy 3 of my CDs (or vinyl) on CD Baby
Still trying to find the perfect gift for the music-lover in your life? I wanted to let you know that CD Baby is charging only 1¢ for shipping when you purchase any three (or more) CDs or vinyl records between Black Friday and January 2nd. That’s ONE PENNY standard domestic or international shipping!
You can find my music right here: [paste a link to your artist or album page on cdbaby.com]
Here’s to a music-filled holiday season.
Hopefully our one-cent holiday shipping deal gives your music promo efforts a little more ooomph this Christmas season.
If you’re looking for some other Holiday promo tips, check out “12 ways to make more money from your music this holiday season.“