CD Baby-distributed artists are no stranger to the small screen, having competed in (and sometimes won) every major talent contest show, including:
* The Voice — Javier Colon, Beverly McClellan, The Swon Brothers, Will Champlin (plus Jason Dy, winner of the The Voice of the Philippines)
* American Idol — Beach Avenue’s Nick Fradiani, Lee DeWyze, Megan Joy, Nikki McKibbin, Corey Clark, Josh Gracin, Latoya London, Diana DeGarmo, Jordin Sparks, Kristy Lee Cook, Matt Giraud, Sam Woolf, and more
* America’s Got Talent — Michael Grimm, Beach Avenue
This season, two more CD Baby artists are making their mark on NBC’s The Voice
This week, Joshua Davis, a foundational member of the Michigan music scene, continued his rise in front of a growing national audience. Davis advanced to the top five after delivering some stunning performances.
Another one of the show’s remaining singers is Sawyer Fredericks, a young and prolific songwriter from upstate NY. In an unusual move for The Voice, where artists are expected to perform current hits or popular classics, Fredericks decided to sing a song called “Shine On,” a hopeful anthem penned by independent songwriter (and CD Baby artist) May Erlewine.
It’s rare for the show to put an indie songwriter’s work in the spotlight, so kudos to The Voice — and to Sawyer Fredericks and May Erlewine, of course.
There’s an interesting connection between these three songwriters, too (besides the fact that all of them distribute music through CD Baby). Sawyer Fredericks has been a fan of Erlewine’s music for many years, and he chose to sing “Shine On” this week in dedication to his mother. But May Erlewine is actually a good friend of Fredericks’ fellow Voice contestant Joshua Davis. (Both Davis and Erlewine are from Michigan).
“It was an amazing moment of serendipity when I met Sawyer Fredricks and learned he was a fan of my dear friend May Erlewine,” says Davis. “I was excited to encourage Sawyer to pursue this song choice and am so proud of The Voice for choosing to support independent songwriters. I am also thrilled that such a beautiful and important song will be reaching a greater audience. Watching this all unfold has been one of the best parts of my experience on The Voice!”
“I am honored that Sawyer connected with my song,” Erlewine says. “It is the best thing an artist can hope for that their work offers something inspiring and useful to others. ‘Shine On’ was written to be sung around the world, to support environmental and social justice movements, with an aim to bring encouragement to those in need. This is a really unique situation and I am proud that the song will help to represent independent artists on national television. I am grateful to Sawyer for working so hard to sing it. ‘Shine On’ belongs to the people.”
Erlewine’s latest album is Where We Are, produced in 2014 by Earthwork Music and distributed by CD Baby. Both Davis’s A Miracle of Birds and Fredericks’ first full-length album, Out My Window, were released in 2013. All are available from CDBaby.com and all other online retailers.
Tune in to The Voice on NBC, Monday and Tuesdays at 8 PM, to follow Davis and Fredericks as they continue on the show.