CD Baby Partners with Alliance Entertainment to Expand Distribution for Artists

3090 25

Your music will soon be available for purchase through the largest wholesale distributor of entertainment products in the United States.

We are thrilled to announce a new partnership with Alliance Entertainment, the largest wholesale distributor of home entertainment audio, video, and software in the United States. Our catalog of almost 400k titles from over a quarter million artists around the world will now be available for purchase at all online and brick & mortar retail outlets affiliated with Alliance– including independent retailers, big box retailers, .com sites, and vendor managed accounts in the US.

In the first phase of this partnership, we’ve delivered over 5000 of our top-selling titles to Alliance, but this is just the beginning; the scope of the partnership is set for major expansion. In the coming months, Alliance will offer CD Baby’s entire eligible, in-stock music catalog (more than 260k SKUs at any given time).

How our partnership with Alliance helps independent musicians

“The past 10 years has seen an explosion in music discovery options,” says CD Baby president Brian Felsen. “It’s more important than ever that an artist’s music be made available through every possible channel— social sharing, download, streaming, direct fulfillment, and physical retail; you just never know how a new fan will first encounter your music, or how they prefer to purchase music. That’s why CD Baby’s partnership with Alliance will be incredibly helpful for independent artists. Distribution to the mega retailers was the last piece in the puzzle for CD Baby to ensure our artists’ music is available everywhere.”

Alliance president Mike Davis adds, “CD Baby’s excellent services and customer support have helped them build a huge amount of trust with the artist community; Alliance strives to forge online and brick & mortar retail partnerships with companies that exhibit this level of service and trust. We’re extremely happy to partner with CD Baby on what will be a quality end-to-end experience– from the artist selling the music, right through to retail discovery, purchase, and ownership of recorded media.”

So, to recap: we’re really excited about this deal (can you tell?)– since a partnership with Alliance will greatly increase your distribution reach and help drive more sales. But we’re only in the first phase of getting our catalog all linked-up with theirs, so please be patient, and in the coming months we’ll make sure every in-stock title is available to Alliance Entertainment’s retail network.

Sell your music in over 2,500 brick-and-mortar record stores, on all the major download stores, and on CD Baby!

In this article

Join the Conversation