“Apple Music could be great for indie musicians”

1220 2

Apple Music for independent musiciansTracy Maddux, CD Baby’s CEO, wrote a piece for Billboard about the positive impact Apple Music could have on the independent music economy.

Tracy makes some good points in the full article (check it out HERE), but the part that interested me most was his take on what success for Apple Music would look like in terms of subscriber numbers:

Apple and more importantly artists don’t need all 500 million iPhone users or 800 million iTunes users to buy to make this a huge success. If only 5 percent of iTunes users tune in, subscribe to a trial period and sustain their $10 per month, the results will be industry changing. Apple Music will have attracted 40 million paying subscribers paying $4.8 billion dollars per year. That’s double what we estimate iTunes sold in downloads last year. Astounding. It’s also double Pandora and Spotify’s gross 2014 sales… combined.

For more about Apple Music’s impact on independent musicians, check out:

1. Podcast: What Artists Need to Know About Apple Music

2. How much of Apple Music’s subscription revenue is being paid back to rights owners?

3. Four kinds of royalties you can earn from Apple Music

4. What effect will Apple Music have on the music industry?

5. How to claim your Apple Music artist profile through Connect

6. How do I get my music on Apple Music?

7. Apple announces Apple Music, the new streaming service

Free Updates: 
Get Music Promotion Tips and Exclusive Offers Delivered to Your Inbox

How to spread the word 
about your music: 
online marketing tips to help you connect with fans and sell more music.

In this article

Join the Conversation

  • I think independent musicians have to be extremely careful and wary of music streaming services. As an independent classical and world music label who has been with CD Baby for 15 years, I have seen the business of music change rapidly. What I like about CD Baby is that it gives us the choice whether to opt in or out of streaming services. My artists have instructed me to opt out, and I also feel the same way. The reason is simple- the streaming royalties are simply not fair as they pay too little and also devalue music. Like many, I have to work a non-music full time job to fund my recording projects. I would rather be running the label full time. However, because streaming services pay so little and also deflect customers from paying 99 cents per song on iTunes, there is no way labels/artist can recoup the recording costs. This disincentivizes record labels from investing in an artist and does the same with an artist wanting to pay for recording costs.

    Independent artists and labels have the power. It’s our content. Simple opt out of streaming services and divert your audience to paid sites. At the very least, they will be able to taste a snippet of the music and decide whether to invest in your music.

  • angribov

    No way any streaming service can be good for musicians.
    Let’s believe that Apple will even pay twice more then spotify (i still don’t think so). It would make 50 cent a month instead of 25 cent for you. Do you really care?
    Streaming is only good for the big corporations who runs that service. It’s a pure parasite business model: taking advantage of somebody’s work and not give them even peanuts.
    Unfortunately it will continue like that because the majority of people believe in hype and propaganda. They couldn’t understand that if they get their music to spotify it will hurt them in a long run. They just support what spotify does: devalue music. Only mass boycott of streaming by musicians can somehow stop that, but unfortunately it’s not gonna happen.
    For those who can use their own brain: remove your music from spotify and encourage others to do the same!
    Better give your music away for free, but don’t sponsor parasites!