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	<title>DIY Musician Blog</title>
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	<link>http://diymusician.cdbaby.com</link>
	<description>Music Promotion for Independent Musicians</description>
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			<description>Music Promotion for Independent Musicians</description>
		</image>	<copyright>Copyright &#xA9; DIY Musician 2012 </copyright>
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	<webMaster>kevin@cdbaby.com (DIY Musician Blog)</webMaster>
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	<itunes:summary>moving your music forward</itunes:summary>
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	<itunes:author>DIY Musician Blog</itunes:author>
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		<title>How CD Baby Pro Collects Music Publishing Royalties from Spotify [INFOGRAPHIC]</title>
		<link>http://diymusician.cdbaby.com/2013/06/how-cd-baby-pro-collects-music-publishing-royalties-from-spotify/</link>
		<comments>http://diymusician.cdbaby.com/2013/06/how-cd-baby-pro-collects-music-publishing-royalties-from-spotify/#comments</comments>
		<pubDate>Tue, 18 Jun 2013 15:37:10 +0000</pubDate>
		<dc:creator>Chris Robley</dc:creator>
				<category><![CDATA[CD Baby News]]></category>
		<category><![CDATA[Musician Advice]]></category>
		<category><![CDATA[mechanical royalties]]></category>
		<category><![CDATA[publishing royalties]]></category>
		<category><![CDATA[spotify]]></category>

		<guid isPermaLink="false">http://diymusician.cdbaby.com/?p=16155</guid>
		<description><![CDATA[<p>For more information about collecting all the royalties you&#8217;re owed from streaming sites like Spotify and Rdio, read our article &#8220;Are You Getting Paid Everything You&#8217;re Owed from Spotify?&#8220; To make sure you’re getting paid all the publishing royalties you’re owed from streaming services like Spotify, Rdio, and YouTube, sign up for CD Baby Pro today.</p><p>The post <a href="http://diymusician.cdbaby.com/2013/06/how-cd-baby-pro-collects-music-publishing-royalties-from-spotify/">How CD Baby Pro Collects Music Publishing Royalties from Spotify [INFOGRAPHIC]</a> appeared first on <a href="http://diymusician.cdbaby.com">DIY Musician Blog</a>.</p>]]></description>
				<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://diymusician.cdbaby.com/wp-content/uploads/2013/06/SpotifyInfographic_900x1476.jpg"><img class="aligncenter  wp-image-16157" alt="SpotifyInfographic 900x1476 How CD Baby Pro Collects Music Publishing Royalties from Spotify [INFOGRAPHIC]" src="http://diymusician.cdbaby.com/wp-content/uploads/2013/06/SpotifyInfographic_900x1476.jpg" width="648" height="1063" title="How CD Baby Pro Collects Music Publishing Royalties from Spotify [INFOGRAPHIC]" /></a></p>
<p style="text-align: center;"><span id="more-16155"></span>For more information about collecting all the royalties you&#8217;re owed from streaming sites like Spotify and Rdio, read our article &#8220;<a title="Collect Publishing Royalties for Your Spotify Plays" href="http://diymusician.cdbaby.com/2013/05/are-you-getting-paid-everything-youre-owed-from-spotify/" target="_blank">Are You Getting Paid Everything You&#8217;re Owed from Spotify?</a>&#8220;</p>
<p style="text-align: center;"><strong>To make sure you’re getting paid all the publishing royalties you’re owed from streaming services like Spotify, Rdio, and YouTube, <a title="Collect Your Publishing Royalties" href="http://members.cdbaby.com/pro.aspx" target="_blank">sign up for CD Baby Pro today.</a></strong></p>
<p style="text-align: center;"><a href="http://members.cdbaby.com/campaigns/request-music-publishing-101.aspx?Source=DIY-BLOG-
POST&Dest=http://www.pages04.net/discmakers-cdbaby/CDBabyProspects_MASTER/Music_Publishing_101" 
onClick="dataLayer.push({'event': 'GAevent', 'eventCategory': 'diy-blog',  'eventAction': 'click', 'eventLabel': 'banner-publishing-
guide'})" ><img class="size-full wp-image-14743 aligncenter" width="620" height="253" title="Make More Money From Your Music" 
src="http://diymusician.cdbaby.com/wp-content/uploads/2013/04/Music_Publishing_101_Guide_v1.png" alt="Publishing Guide: 
Make More Money From Your Music"></a></p>
<p>The post <a href="http://diymusician.cdbaby.com/2013/06/how-cd-baby-pro-collects-music-publishing-royalties-from-spotify/">How CD Baby Pro Collects Music Publishing Royalties from Spotify [INFOGRAPHIC]</a> appeared first on <a href="http://diymusician.cdbaby.com">DIY Musician Blog</a>.</p>]]></content:encoded>
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		<title>Music Promotion Tip: Create a Vizify Video of Your Twitter Activity</title>
		<link>http://diymusician.cdbaby.com/2013/06/create-a-vizify-video-of-your-twitter-activity/</link>
		<comments>http://diymusician.cdbaby.com/2013/06/create-a-vizify-video-of-your-twitter-activity/#comments</comments>
		<pubDate>Tue, 18 Jun 2013 14:54:59 +0000</pubDate>
		<dc:creator>Chris Robley</dc:creator>
				<category><![CDATA[Music Video Promotion]]></category>
		<category><![CDATA[Musician Advice]]></category>
		<category><![CDATA[Social Media for Musicians]]></category>
		<category><![CDATA[twitter for musicians]]></category>
		<category><![CDATA[Vizify]]></category>

		<guid isPermaLink="false">http://diymusician.cdbaby.com/?p=16140</guid>
		<description><![CDATA[<p>Make a short movie about your Twitter feed Sound boring? Well, I suppose it&#8217;s only going to be as boring as your Twitter usage. If you&#8217;re engaging your fans effectively on Twitter, they&#8217;ll love watching a short (under a minute) Vizify summary of your activity. So — if you&#8217;ve been active on Twitter for a [...]</p><p>The post <a href="http://diymusician.cdbaby.com/2013/06/create-a-vizify-video-of-your-twitter-activity/">Music Promotion Tip: Create a Vizify Video of Your Twitter Activity</a> appeared first on <a href="http://diymusician.cdbaby.com">DIY Musician Blog</a>.</p>]]></description>
				<content:encoded><![CDATA[<h3><a href="http://diymusician.cdbaby.com/?p=16140"><img class=" wp-image-16150 alignleft" alt="Vizify5 Music Promotion Tip: Create a Vizify Video of Your Twitter Activity" src="http://diymusician.cdbaby.com/wp-content/uploads/2013/06/Vizify5.png" width="268" height="234" title="Music Promotion Tip: Create a Vizify Video of Your Twitter Activity" /></a>Make a short movie about your Twitter feed</h3>
<p>Sound boring? Well, I suppose it&#8217;s only going to be as boring as your Twitter usage.</p>
<p>If you&#8217;re engaging your fans effectively on Twitter, they&#8217;ll love watching a short (under a minute) Vizify summary of your activity.</p>
<p>So —<strong> if you&#8217;ve been active on Twitter for a while and you&#8217;re sharing interesting content about your musical life, take 60 seconds and create a fun Zizify video. </strong></p>
<h3> <strong>Here&#8217;s how it works:</strong></h3>
<p><strong>1.</strong> Click the &#8220;Make Mine&#8221; button on <a href="https://www.vizify.com/twitter-video" target="_blank">THIS PAGE</a>.</p>
<p><strong>2.</strong> Type in your email address and verify that Vizify can access your Twitter information.</p>
<p><strong>3.</strong> Wait a few seconds while Vizify prepares your video.</p>
<p><strong><span id="more-16140"></span>4.</strong> Watch the preview by clicking &#8220;play.&#8221;</p>
<p><strong>5.</strong> Edit or continue!</p>
<p>If you like what you see, you can click the green &#8220;continue&#8221; button to share your video on your social media profiles. If you want to make changes, click the blue &#8220;edit&#8221; button.</p>
<p>Here&#8217;s my Vizify video as an example:</p>
<p style="text-align: center;"><a href="https://www.vizify.com/chris-robley/twitter-video"><img class="wp-image-16141 aligncenter" alt="Screen shot 2013 06 17 at 10.18.37 AM Music Promotion Tip: Create a Vizify Video of Your Twitter Activity" src="http://diymusician.cdbaby.com/wp-content/uploads/2013/06/Screen-shot-2013-06-17-at-10.18.37-AM.png" width="346" height="376" title="Music Promotion Tip: Create a Vizify Video of Your Twitter Activity" /></a></p>
<p><strong>The edit menu will look like this:</strong></p>
<p style="text-align: center;"><img class="aligncenter  wp-image-16142" alt="Screen shot 2013 06 17 at 10.22.31 AM Music Promotion Tip: Create a Vizify Video of Your Twitter Activity" src="http://diymusician.cdbaby.com/wp-content/uploads/2013/06/Screen-shot-2013-06-17-at-10.22.31-AM.png" width="626" height="516" title="Music Promotion Tip: Create a Vizify Video of Your Twitter Activity" /></p>
<p>Any of those frames can be selected, and you&#8217;ll be able to choose alternate photos, videos, tweets, etc. in order to create the video you want.</p>
<p><strong>Once you&#8217;re finished, share on Twitter (and anywhere else you want) — and make sure to notify the other Twitter users who are featured in your video (or use the auto-mention function when sharing directly from Vizify).</strong></p>
<p>If you really want to get crazy, you can create a Vizify profile that pulls information from Facebook, Twitter, LinkedIn, Pinterest, and more.  Check it out <a href="https://www.vizify.com/" target="_blank">HERE</a> — and let us know what you think in the comments section below.</p>
<p><strong>For more information about how to promote your music with short videos, check out our free guide:</strong></p>
<p><a href="http://members.cdbaby.com/campaigns/request-youtube-guide.aspx?Source=DIY-BLOG-
POST&Dest=http://www.pages04.net/discmakers-cdbaby/CDBabyProspects_MASTER/YouTube_Guide" 
onClick="dataLayer.push({'event': 'GAevent', 'eventCategory': 'diy-blog',  'eventAction': 'click', 'eventLabel': 'banner-youtube-guide'})">
<img class="aligncenter" alt="Free Guide: Make Money From Your Music on YouTube" src="http://diymusician.cdbaby.com/wp-
content/uploads/2010/02/YouTube_Guide-3.png" width="620" height="253"></a></p>
<p>The post <a href="http://diymusician.cdbaby.com/2013/06/create-a-vizify-video-of-your-twitter-activity/">Music Promotion Tip: Create a Vizify Video of Your Twitter Activity</a> appeared first on <a href="http://diymusician.cdbaby.com">DIY Musician Blog</a>.</p>]]></content:encoded>
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		<title>Get Your Music on Google Play Music All Access</title>
		<link>http://diymusician.cdbaby.com/2013/06/get-your-music-on-google-play-music-all-access/</link>
		<comments>http://diymusician.cdbaby.com/2013/06/get-your-music-on-google-play-music-all-access/#comments</comments>
		<pubDate>Mon, 17 Jun 2013 16:30:48 +0000</pubDate>
		<dc:creator>Chris Robley</dc:creator>
				<category><![CDATA[CD Baby News]]></category>
		<category><![CDATA[Google Play Music]]></category>
		<category><![CDATA[Google Play Music All Access]]></category>
		<category><![CDATA[music streaming]]></category>

		<guid isPermaLink="false">http://diymusician.cdbaby.com/?p=16134</guid>
		<description><![CDATA[<p>Google launches a new subscription-based music streaming service Google&#8217;s new streaming service may be a mouthful to say — &#8220;Google Play Music All Access&#8221; — but it&#8217;s making music discovery, streaming, storage, and sharing extremely simple for Android users. If you&#8217;re a CD Baby artists who&#8217;s already selling your music on Google Play Music — [...]</p><p>The post <a href="http://diymusician.cdbaby.com/2013/06/get-your-music-on-google-play-music-all-access/">Get Your Music on Google Play Music All Access</a> appeared first on <a href="http://diymusician.cdbaby.com">DIY Musician Blog</a>.</p>]]></description>
				<content:encoded><![CDATA[<h3><a href="http://diymusician.cdbaby.com/?p=16134"><img class="alignleft size-medium wp-image-16137" alt="music hero 260x300 Get Your Music on Google Play Music All Access" src="http://diymusician.cdbaby.com/wp-content/uploads/2013/06/music-hero-260x300.png" width="260" height="300" title="Get Your Music on Google Play Music All Access" /></a><strong>Google launches a new subscription-based music streaming service</strong></h3>
<p>Google&#8217;s new streaming service may be a mouthful to say — &#8220;<a href="https://play.google.com/about/music/" target="_blank">Google Play Music All Access</a>&#8221; — but it&#8217;s making music discovery, streaming, storage, and sharing extremely simple for Android users.</p>
<p><strong>If you&#8217;re a CD Baby artists who&#8217;s already selling your music on Google Play Music — and IF you&#8217;ve set your distribution level to &#8220;<em>Download and Streaming Sites&#8221; — </em>we&#8217;ll make sure your music is also available for streaming through their All Access service.</strong></p>
<p>If your distribution level is set at &#8220;<em>Download Services</em>,&#8221; your music will ONLY be available for purchase through Google Play Music, but NOT available for streaming through Google Play Music All Access. To check your distribution level settings, click <a href="https://members.cdbaby.com/AlbumDetails/DigitalDistribution-Options.aspx" target="_blank">HERE</a>.</p>
<h3><strong>How does Google Play Music All Access work?</strong></h3>
<div>
<div>
<p>&#8220;All Access&#8221; is essentially a premium add-on to Google Play Music&#8217;s free standard offering. <span id="more-16134"></span>For $9.99/month (or $7.99 if you sign up before the end of June, 2013), <strong>you can access a catalog of over 18 million songs, enjoy unlimited (no ads!) listening on the web or from your Android device (both online and offline), and create custom radio stations with no limit on skips.</strong></p>
<p>Google Play also helps you keep your music library updated automatically across all your devices (phone, tablet, desktop, etc.) — no syncing or uploading required.</p>
<p>Plus, with both Standard and All Access versions of Google Play Music, you can also store up to 20k songs &#8220;in the cloud.&#8221; Here&#8217;s how it works, according to Google&#8217;s site:</p>
<blockquote><p>Bring up to 20,000 songs from your computer to Google Play for free with Music Manager. It&#8217;s a simple desktop application that scans your iTunes® library or any music folder on your computer and matches your collection with what’s on Google Play, instantly adding the matched tracks to your music library. If you have music that’s not available on Google Play, Music Manager will upload it too. Once you’ve added your collection, you can listen instantly on Android and the web.</p></blockquote>
<h3><strong>Google Play Music All Access is exciting for a few reasons:</strong></h3>
<p>1) Their introductory subscription rate is $2 cheaper than Spotify&#8217;s Premium service.</p>
<p>2) Android is a Google product, so now Android users will have an intuitive solution for music streaming that works seamlessly on their smartphones.</p>
<p>3) It&#8217;s Google! Need we say more?</p>
</div>
<div>
<p><strong>To check out more details about Google Play Music All Access</strong>, click <a href="https://play.google.com/about/music/" target="_blank">HERE</a>.</p>
<p><strong>To make your music available on Google Play Music All Access</strong>, click <a title="Sell Your Music on Google Play Music" href="http://members.cdbaby.com" target="_blank">HERE</a>.</p>
<p>What do you think of Google&#8217;s new streaming service? Have you used it? How does it compare to Spotify, Rhapsody, and Rdio? Will you make the switch? Let us know in the comments section below.</p>
<p><a href="http://members.cdbaby.com/campaigns/request-releasing-album.aspx?Source=DIY-BLOG-
POST&Dest=http://www.pages04.net/discmakers-cdbaby/CDBabyProspects_MASTER/Max_Exposure_Guide" 
onClick="dataLayer.push({'event': 'GAevent', 'eventCategory': 'diy-blog',  'eventAction': 'click', 'eventLabel': 'banner-countdown-
guide'})" ><img class="size-full wp-image-14743 aligncenter" width="620" height="253" title="Planning Your Next Album Release" 
src="http://diymusician.cdbaby.com/wp-content/uploads/2010/02/Countdown_Guide-2.png" alt="Planning Your Next Album 
Release?"></a></p>
</div>
</div>
<p>The post <a href="http://diymusician.cdbaby.com/2013/06/get-your-music-on-google-play-music-all-access/">Get Your Music on Google Play Music All Access</a> appeared first on <a href="http://diymusician.cdbaby.com">DIY Musician Blog</a>.</p>]]></content:encoded>
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		<title>How to Book Your Own Tour: Tips for the DIY Musician</title>
		<link>http://diymusician.cdbaby.com/2013/06/how-to-book-your-own-tour/</link>
		<comments>http://diymusician.cdbaby.com/2013/06/how-to-book-your-own-tour/#comments</comments>
		<pubDate>Fri, 14 Jun 2013 19:17:40 +0000</pubDate>
		<dc:creator>Guest</dc:creator>
				<category><![CDATA[Musician Advice]]></category>
		<category><![CDATA[Touring]]></category>
		<category><![CDATA[booking]]></category>
		<category><![CDATA[Kristine St-Pierre]]></category>
		<category><![CDATA[touring]]></category>
		<category><![CDATA[touring musician]]></category>

		<guid isPermaLink="false">http://diymusician.cdbaby.com/?p=16126</guid>
		<description><![CDATA[<p>Planning a successful music tour from start to finish [This article was written by guest contributor Kristine St-Pierre.] Do it yourself (DIY): the act of doing or creating something without the aid of experts or professionals. Going on tour can often seem daunting, especially when you&#8217;re trying to plan the whole thing on your own. [...]</p><p>The post <a href="http://diymusician.cdbaby.com/2013/06/how-to-book-your-own-tour/">How to Book Your Own Tour: Tips for the DIY Musician</a> appeared first on <a href="http://diymusician.cdbaby.com">DIY Musician Blog</a>.</p>]]></description>
				<content:encoded><![CDATA[<h3><strong><a href="http://diymusician.cdbaby.com/?p=16126"><img class="alignleft size-medium wp-image-16130" alt="shutterstock 62511232 300x300 How to Book Your Own Tour: Tips for the DIY Musician" src="http://diymusician.cdbaby.com/wp-content/uploads/2013/06/shutterstock_62511232-300x300.jpg" width="300" height="300" title="How to Book Your Own Tour: Tips for the DIY Musician" /></a>Planning a successful music tour from start to finish</strong></h3>
<p>[<em>This article was written by guest contributor <a href="http://www.kristinestpierre.com/" target="_blank">Kristine St-Pierre</a>.</em>]</p>
<p><b><i>Do it yourself (DIY): the act of doing or creating something without the aid of experts or professionals.</i></b></p>
<div>
<div>
<div>
<div>
<p><strong>Going on tour can often seem daunting, especially when you&#8217;re trying to plan the whole thing on your own.</strong> Where do you start? And how do you go about it? When I decided to do my first solo tour in 2010, I remember feeling scared, but also extremely excited for what was to come. While every day had its ups and downs, I came home not only feeling proud of what I had accomplished, but with a bunch of new songs and stories!</p>
<p>Having only done two tours, my experience cannot be compared to that of a seasoned touring artist. However, I&#8217;ve had many people ask me about my experience and about setting up their own DIY tour, so I thought I could share my own experience. <strong>So here are a few tips for conducting a successful tour on your own. No booker, no PR, no marketing agent. Just you.</strong></p>
<p><span id="more-16126"></span>In addition to my perspective, I&#8217;ve asked a few artist friends to share their own DIY touring tips. Hopefully these tips will prove useful when planning your own tour.</p>
<h3><b>1. Map out your itinerary</b></h3>
<p>Where do you want to go? Will you be driving, flying, or taking the train? L<strong>ook at a map and start identifying a possible itinerary and write down the cities/towns along the way and the distance between them</strong>. Are there specific areas where you absolutely want to go? Do you have family, friends or acquaintances with whom you could stay?</p>
<p>If you plan on taking the train, pick the specific route you&#8217;d like to take and identify the arrival and departure times, as these will be crucial when booking gigs and making sure you have enough time from one town to the next. For me, the choice of itinerary was based on the desire to go somewhere I had never been before and take the opportunity to visit a bit of the country.</p>
<h3><b>2. Identify venues &amp; local performers</b></h3>
<p><strong>Once I had an itinerary in mind, I looked up similar artists whom I knew had previously toured the area and made a list of all the venues on their tour</strong>. In addition, I searched for live music venues, which I thought would suit my style, and looked for open mic nights.</p>
<p>Another way of going about this is to find a local artist to open for or with whom to play, a tactic used by both Heather Hill and Jessica Speziale on their respective tours. <strong>Heather found it extremely valuable to open for someone who can draw, especially in a city where she didn&#8217;t have an established fan base.</strong> Jessica, for her part, found that getting in touch with local artists directly and contacted the venues with a full bill of familiar names was a great way to address the lack of a fan base.</p>
<p>Randy Young of the band Cherry Suede has a slightly different approach, given their already thriving fan base, but one worth mentioning. They use a  rough rule of thumb: a 10:1 ratio of their known and active fans vs. their expected draw. If they have a 1000 fans in a region, they estimate a draw of 100. Randy also warns artists to choose their venue carefully: <strong>&#8220;Your venue needs to be the type of place that YOUR fans will enjoy. Don&#8217;t set up a show in a grungy bar if your fans are the type to prefer a theatre. EVERYTHING matters. And most importantly, play only a venue you can fill.</strong> If you expect only 20 people, then play a venue that holds 18. So many bands book a large venue based on ego and not data. 100 people in a room meant for 400 is empty. 100 people in a room meant for 90 is a sellout.&#8221;</p>
<h3><b>3. Contact venues</b></h3>
<p>Start early!<strong> I usually start thinking about a tour 6 months in advance and start contacting places 3 months ahead of the tour.</strong> However, even that is a little last minute! Justin Lacroix who has toured across Canada multiple times suggests starting 6 to 12 months in advance. &#8220;Start planning 6-12 months ahead of time. Lock in your key shows, find other musicians to share the stage. There is a lot of organization needed to book an efficient tour. For me, I often get caught up in the booking. More specifically, waiting for venues to get back to me&#8230; or not get back to me. So the greater challenge for me is in the prep &#8211; timing it right so that more dates can be booked well ahead of time and so that I can send out posters and press releases 1-2 months ahead of time instead of 2 weeks before the show or worse or not at all.&#8221;</p>
<p>In addition to timing, there is the challenge of credibility. Award-winning singer-songwriter John Allaire explains that his main challenge when booking himself is just that. <strong>&#8220;There seems to be a lack of credibility when you book yourself, as opposed to an agent doing it. It&#8217;s still a struggle to get venue owners to believe in you.&#8221;</strong> I find this extremely unfortunate, especially as more and more artists, both emerging and established, are trying to go at it on their own.</p>
<h3><b>4. Save/Raise $$$</b></h3>
<p>While the ultimate goal would be to make a profit, or at least break even, the reality is much different. That said, there are many ways of ensuring that you do at least cover your costs so that the money from your CDs and other merchandise goes to you directly.</p>
<p><strong><i>* Apply for funding. </i></strong>There are numerous organizations (in Canada) that give out funding for national and international tours, including the Ontario Arts Council and Canadian Council for the Arts.</p>
<p><strong><i>* Raise money.</i></strong> Crowdfunding is becoming increasingly popular as a means of financing the production of a cd or a tour. Look into it and talk to artists who have done it.</p>
<p><strong><i>* Be creative!</i></strong> Check out <a href="http://www.amandarheaume.com/blog/loons/8.php" target="_new">Amanda Rheaume&#8217;s &#8220;Loons for Tunes&#8221; campaign</a>, which she launched in 2010 to help her pay for gas during her 8-week tour across Canada!</p>
<h3><b>5. Don&#8217;t be afraid to do this on your own! </b></h3>
<p>Sure, doing things on your own can be scary. How many of us are scared of going for dinner on our own, let alone going on a road trip for two weeks or even a month. It&#8217;s not easy, but you can do it! Plus, you&#8217;re never really alone if you&#8217;ve got your music, right?!</p>
<p><strong>I like doing these trips alone, because for me it&#8217;s a time to explore and reflect.</strong> It&#8217;s also a way to prove to myself that I can do this. That said, you can also take this opportunity to travel with your friends, partner, or family! Heather is a perfect example. As a mother of two, she used her tour as an opportunity to travel with her husband and kids!</p>
<p>&#8220;Travelling with my family was very fun. While it was tiring, it was so great to wake up each day and know I could explore a new place through their eyes. I used to travel with work in my past and I never liked going to new places and living in different hotels. With kids, it was fun doing things they would like &#8211; having breakfast in bed and trying out all of the pools were highlights. It was nice having them at a few gigs and watching me set up my equipment and cheer me on!&#8221;</p>
<h3><b>6. Don&#8217;t give up, be persistent, and have fun! Seriously <img src='http://diymusician.cdbaby.com/wp-includes/images/smilies/icon_smile.gif' alt="icon smile How to Book Your Own Tour: Tips for the DIY Musician" class='wp-smiley' title="How to Book Your Own Tour: Tips for the DIY Musician" /> </b></h3>
<p>To finish off, I asked each artist to share a final thought or one of their favourite venues (I&#8217;ve played at all three mentioned here and completely agree with the selection!).</p>
<p>John: &#8220;<strong>The key to touring is persistence and not getting discouraged by a few poor turn-outs here and there</strong>. Use it as an adventure. Go play somewhere out of your comfort zone. Work for your money. Win people over. It&#8217;s the only way to improve. I was playing Ottawa to 100 people per solo show&#8230; getting complacent until I booked a show in Manhattan. I had to make people like me there. To them, I was just the next guy on the bill. Push them hard enough&#8230;make them like you. When you come home, your audience will see how you&#8217;ve matured and will appreciate your shows even more.&#8221;</p>
<p>Heather: &#8220;<a href="http://www.loplops.ca" target="_new">LopLops in Sault Ste. Maire</a>. Steve the owner worked so hard to make the night successful. He put up lots of posters helped contact the media, etc.&#8221;</p>
<p>Justin:<i> </i>&#8220;<strong>Networking, pooling resources, staying flexible, sustained efforts and perseverance are key.</strong> Oh, and once you get to the gig, it&#8217;s all about the musical sharing experience&#8230;give it all you got and it always comes back tenfold. The Apollo in Thunder Bay. Why? Character, caring owners who do their share of promoting. You charge what you like at the door and keep the earnings. There&#8217;s a great sound system and a good sound guy. They also put you up in their &#8220;hostel-esque&#8221; abode above the venue.&#8221;</p>
<p>Jessica: &#8220;The <a href="http://www.thegriffinpub.ca" target="_new">Griffin Gastropub in Bracebridge, ON</a>. It&#8217;s a full night, it pays well, and the people LOVE music!!&#8221;</p>
<p>Randy: &#8220;<strong>Be a master of your hometown first. If you can&#8217;t sellout a venue in your hometown &#8211; you will have an even tougher time on the road.</strong> Touring is a lot of work and a lot of detail &#8211; and it takes a team. I&#8217;m not talking about an artist needing an &#8220;agent&#8221; or a &#8220;manager&#8221; &#8211; if you are a band, you have a team built in. Assign tasks, deadlines and accountability. I would book ONE show every 8-12 weeks in your hometown until you sell out the venue. This will reveal any strengths and weaknesses at EVERY level of your show &#8211; from performance to promotion. And only then &#8211; try a town nearby and do it again &#8211; until you build a few markets within a radius that you can re-visit.&#8221;</p>
<p>*I&#8217;d like to thank the following artists who contributed to this article: John Allaire (<a href="http://www.johnallaire.com" target="_new">www.johnallaire.com</a>); Heather Hill (<a href="http://www.heatherhill.ca" target="_new">www.heatherhill.com</a>); Justin Lacroix (<a href="http://www.justinlacroix.com" target="_new">www.justinlacroix.com</a>); Jessica Speziale (<a href="http://www.jessicaspeziale.com" target="_new">www.jessicaspeziale.com</a>); and Randy Young (<a href="http://www.cherrysuede.com" target="_new">www.cherrysuede.com</a>).</p>
<p><strong>For more information about booking your own tour, download our free guide:</strong></p>
<p><a href="http://members.cdbaby.com/campaigns/request-touring-guide.aspx?Source=DIY-BLOG-
POST&Dest=http://www.pages04.net/discmakers-cdbaby/CDBabyProspects_MASTER/Touring_Guide" 
onClick="dataLayer.push({'event': 'GAevent', 'eventCategory': 'diy-blog',  'eventAction': 'click', 'eventLabel': 'banner-tour-guide'})" >
<img class="size-full wp-image-14743 aligncenter" width="620" height="253" title="Touring Tips You Don't Want to Miss" 
src="http://diymusician.cdbaby.com/wp-content/uploads/2010/02/Touring_Guide-3.png" alt="Touring Tips You Don't Want to Miss">
</a></p>
<p>[<em>Picture of North America from <a href="http://www.shutterstock.com/cat.mhtml?lang=en&amp;search_source=search_form&amp;search_tracking_id=BhvLn-sJm9tOgqEd4qeG3w&amp;version=llv1&amp;anyorall=all&amp;safesearch=1&amp;searchterm=map+of+north+america&amp;search_group=&amp;orient=&amp;search_cat=&amp;searchtermx=&amp;photographer_name=&amp;people_gender=&amp;people_age=&amp;people_ethnicity=&amp;people_number=&amp;commercial_ok=&amp;color=&amp;show_color_wheel=1#id=62511232&amp;src=P9J5wX8n4F4mPKGeu3efiw-1-4" target="_blank">Shutterstock</a>.</em>]</p>
</div>
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<p>The post <a href="http://diymusician.cdbaby.com/2013/06/how-to-book-your-own-tour/">How to Book Your Own Tour: Tips for the DIY Musician</a> appeared first on <a href="http://diymusician.cdbaby.com">DIY Musician Blog</a>.</p>]]></content:encoded>
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		<title>So You Got a Bad Review — Welcome to the Club!</title>
		<link>http://diymusician.cdbaby.com/2013/06/so-you-got-a-bad-review-welcome-to-the-club/</link>
		<comments>http://diymusician.cdbaby.com/2013/06/so-you-got-a-bad-review-welcome-to-the-club/#comments</comments>
		<pubDate>Thu, 13 Jun 2013 16:02:01 +0000</pubDate>
		<dc:creator>Chris Robley</dc:creator>
				<category><![CDATA[Musician Advice]]></category>
		<category><![CDATA[album reviews]]></category>
		<category><![CDATA[music journalism]]></category>
		<category><![CDATA[music PR]]></category>
		<category><![CDATA[negative press]]></category>

		<guid isPermaLink="false">http://diymusician.cdbaby.com/?p=16109</guid>
		<description><![CDATA[<p>How bands should deal with negative press Without naming names, I&#8217;d like to tell you a story about something that unfolded yesterday on Facebook. A certain band got a somewhat unfavorable review from a local publication. The band members&#8217; feelings, understandably, were hurt; they&#8217;d worked hard writing, rehearsing, recording, and mixing an album they were [...]</p><p>The post <a href="http://diymusician.cdbaby.com/2013/06/so-you-got-a-bad-review-welcome-to-the-club/">So You Got a Bad Review — Welcome to the Club!</a> appeared first on <a href="http://diymusician.cdbaby.com">DIY Musician Blog</a>.</p>]]></description>
				<content:encoded><![CDATA[<h3><strong><a href="http://diymusician.cdbaby.com/?p=16109"><img class="alignleft  wp-image-16119" alt="shutterstock 123409759 300x300 So You Got a Bad Review — Welcome to the Club!" src="http://diymusician.cdbaby.com/wp-content/uploads/2013/06/shutterstock_123409759-300x300.jpg" width="210" height="210" title="So You Got a Bad Review — Welcome to the Club!" /></a>How bands should deal with negative press</strong></h3>
<p>Without naming names, I&#8217;d like to tell you a story about something that unfolded yesterday on Facebook.</p>
<p><strong>A certain band got a somewhat unfavorable review from a local publication.</strong> The band members&#8217; feelings, understandably, were hurt; they&#8217;d worked hard writing, rehearsing, recording, and mixing an album they were proud of — and they expected the whole world to love it too. One music critic, however, didn&#8217;t love it. And it was his job to say so in print.</p>
<p>While we&#8217;ve argued in the past that <a title="What to do with bad music reviews" href="http://diymusician.cdbaby.com/2011/06/post-your-bad-reviews-on-facebook/" target="_blank">posting a link to a negative review on social media</a> can be a good way for bands to blow off steam (and let your FANS do the trash-talking), this band went and did something we would never recommend; <strong>they did the trash-talking themselves, insulting the ears, taste, and discernment of that critic, and concluding with an F-bomb aimed at the publication.</strong></p>
<p><span id="more-16109"></span>It backfired. People came to the defense of the critic and called the band out for seeming both insecure and insensitive. On top of that, <strong>the band pretty much ruined their chances of that publication ever printing a nice word about them in the future.</strong></p>
<p>Thankfully the band deleted the post later in the day (and hopefully apologized to both the writer and the magazine).</p>
<p>Anyway, I&#8217;m not writing this to beat up on the anonymous band. They seemed to have already learned from their mistake. And besides, we&#8217;ve all wanted to respond to bad reviews in this way. <strong>But there ARE more productive things to do in the face of negative criticism.</strong></p>
<h3><strong>Here are a few things to remember about bad reviews</strong></h3>
<p><strong>1. Bad reviews can be a learning experience —</strong></p>
<p>One of my early bands got a review that really stung. For a couple weeks I put up my proud defenses, saying to myself, &#8220;Ah, well they just didn&#8217;t GET it!&#8221; But ya know what? Some of their criticisms were dead-on — and I eventually realized it. The next time around I didn&#8217;t make the same mistakes. This brings us to&#8230;.</p>
<p><strong>2. Bad Reviews hurt, so just go ahead and hurt —</strong></p>
<p>I&#8217;m not saying you shouldn&#8217;t feel the sting. Someone just said your precious baby was ugly. Let yourself get angry or sad or whatever. Just don&#8217;t lash out at the critic. And after the wound has healed a little, you can check out that baby with fresh eyes. Maybe it IS ugly. OR maybe the critic just didn&#8217;t like you, but thousands of other people will! Which brings us to&#8230;</p>
<p><strong>3. Always remember that you&#8217;re not going to be some folks&#8217; cup of tea —</strong></p>
<p>Mathematically speaking, most people that hear your music will probably be indifferent to it, somewhat enjoy it, or somewhat dislike it. Your most loyal fans and your crazy haters are going to be in the extremes on either side of that wide middle-ground. So don&#8217;t be upset if most music critics don&#8217;t think you&#8217;re the reincarnation of Mozart.</p>
<p><strong>4. Bad reviews can boost your website&#8217;s SEO power —</strong></p>
<p>Think about it; if a highly-trafficked online magazine or blog reviews your music, when they link to YOUR site in the review it&#8217;s going to help your own SEO power. And as your site moves up in the Google results, no one has to know that it was a downer review which boosted your search ranking.</p>
<p><strong>5. Remember your manners —</strong></p>
<p>It makes good business sense to stay quiet — or at least polite — when you get a bad review. If you retaliate (like the band mentioned above), you run the risk of being blacklisted by that publication. And that reputation might follow you elsewhere too.</p>
<p><strong>6. You&#8217;ll seem cool and confident by staying calm —</strong></p>
<p>You&#8217;re the best band in the world, right? Well the best band in the world wouldn&#8217;t be phased by one bad review from a paper in&#8230; what town was it in anyway? Oh yeah, right. We couldn&#8217;t care less. Because we&#8217;re on tour right now and having so much fun. Are you coming to the show tonight?</p>
<p style="text-align: center;">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p style="text-align: left;">I&#8217;ve known some artists who&#8217;ve gotten very negative reviews from certain magazines, only to get glowing press from the same publication for their followup release. That probably wouldn&#8217;t have happened had they sent back a nasty letter or blown up on Facebook about it. They stayed calm (outwardly, at least) and kept on!</p>
<p style="text-align: left;"><strong>How&#8217;ve you responded to negative press?</strong> Let us know in the comments section below.</p>
<p style="text-align: left;"><strong>To read about how to get GOOD press for your music, check out our free guide:</strong></p>
<p style="text-align: left;"><a href="http://members.cdbaby.com/campaigns/request-10-music-publicity-hacks.aspx?Source=DIY-BLOG-
POST&Dest=http://www.pages04.net/discmakers-cdbaby/CDBabyProspects_MASTER/Ten_Music_Publicity_Hacks" 
onClick="dataLayer.push({'event': 'GAevent', 'eventCategory': 'diy-blog',  'eventAction': 'click', 'eventLabel': 'banner-pr-guide'})" ><img 
class="size-full wp-image-14743 aligncenter" width="620" height="253" title="Get Your Music Featured in the Press" 
src="http://diymusician.cdbaby.com/wp-content/uploads/2010/02/PR_Guide-2.png" alt="Get Your Music Featured in the Press"></a></p>
<p style="text-align: left;">[<em>Thumbs down image from <a href="http://www.shutterstock.com/cat.mhtml?lang=en&amp;search_source=search_form&amp;search_tracking_id=IdE99GLG84YEsjz6MZSpnA&amp;version=llv1&amp;anyorall=all&amp;safesearch=1&amp;searchterm=thumbs+down&amp;search_group=&amp;orient=&amp;search_cat=&amp;searchtermx=&amp;photographer_name=&amp;people_gender=&amp;people_age=&amp;people_ethnicity=&amp;people_number=&amp;commercial_ok=&amp;color=&amp;show_color_wheel=1#id=123409759&amp;src=KlqTCFvTSsEfIhZiqEvelw-1-22" target="_blank">Shutterstock</a></em>.]</p>
<p>The post <a href="http://diymusician.cdbaby.com/2013/06/so-you-got-a-bad-review-welcome-to-the-club/">So You Got a Bad Review — Welcome to the Club!</a> appeared first on <a href="http://diymusician.cdbaby.com">DIY Musician Blog</a>.</p>]]></content:encoded>
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		<title>Save $280 on the Ultimate Indie Bundle (4 of the Best Music Industry Directories)</title>
		<link>http://diymusician.cdbaby.com/2013/06/save-280-on-the-ultimate-indie-bundle-4-of-the-best-music-industry-directories/</link>
		<comments>http://diymusician.cdbaby.com/2013/06/save-280-on-the-ultimate-indie-bundle-4-of-the-best-music-industry-directories/#comments</comments>
		<pubDate>Wed, 12 Jun 2013 14:49:06 +0000</pubDate>
		<dc:creator>Chris Robley</dc:creator>
				<category><![CDATA[CD Baby News]]></category>
		<category><![CDATA[Musician Advice]]></category>
		<category><![CDATA[Indie Bible]]></category>
		<category><![CDATA[Indie Bundle]]></category>
		<category><![CDATA[music industry directory]]></category>

		<guid isPermaLink="false">http://diymusician.cdbaby.com/?p=16081</guid>
		<description><![CDATA[<p>Get more exposure and sell more music! Our friends at The Indie Bible have enabled thousands of independent artists to make a living doing what they love for the past 14 years. From country to hip-hop, gospel to heavy metal, folk to experimental, and everything in between, they have helped THOUSANDS of independent artists reach [...]</p><p>The post <a href="http://diymusician.cdbaby.com/2013/06/save-280-on-the-ultimate-indie-bundle-4-of-the-best-music-industry-directories/">Save $280 on the Ultimate Indie Bundle (4 of the Best Music Industry Directories)</a> appeared first on <a href="http://diymusician.cdbaby.com">DIY Musician Blog</a>.</p>]]></description>
				<content:encoded><![CDATA[<h3><a href="http://www.indiebible.com/bundlecdbaby/"><img class="aligncenter size-full wp-image-16082" alt="CDBIndieBible0613 mainimage Save $280 on the Ultimate Indie Bundle (4 of the Best Music Industry Directories)" src="http://diymusician.cdbaby.com/wp-content/uploads/2013/06/CDBIndieBible0613-mainimage.jpg" width="600" height="280" title="Save $280 on the Ultimate Indie Bundle (4 of the Best Music Industry Directories)" /></a></h3>
<h3><strong>Get more exposure and sell more music!</strong></h3>
<p>Our friends at The Indie Bible have enabled thousands of independent artists to make a living doing what they love for the past 14 years. From country to hip-hop, gospel to heavy metal, folk to experimental, and everything in between, they have helped THOUSANDS of independent artists reach success!</p>
<p>Their newest resource, the <strong>ULTIMATE INDIE BUNDLE</strong> can help you to get radio airplay, music reviews, spotlight features, video airplay, distribution, signed to a record label and much more!</p>
<h3><strong>The Ultimate Indie Bundle gives you access to:</strong></h3>
<p><strong>* 1000</strong> Publications that will REVIEW your music.</p>
<p><strong>* 2500</strong> Radio Stations that will PLAY your songs.</p>
<p><strong>* 1200</strong> Record Labels that are ACCEPTING DEMOS.</p>
<p><strong><span id="more-16081"></span>* 140</strong> CD Distributors.</p>
<p><strong>* 180</strong> Digital Music Distributors.</p>
<p><strong>* 500</strong> Digital Websites where you can UPLOAD your music.</p>
<p><strong>* 350</strong> Music Blogs that will feature your music.</p>
<p><strong>* 32,000</strong> Music Venues, Festivals and Booking Agents.</p>
<p><strong>* </strong>Plus <strong>190</strong> cutting edge <strong>ARTICLES</strong> that will help bring your career to a whole new level.</p>
<p>The <strong>ULTIMATE INDIE BUNDLE</strong> can help you get your music reviewed and your songs played on the radio around the world, and it can also help you to book gigs throughout the United States and Canada.</p>
<p>Best of all, because you’re a CD Baby member, you can get all of it for only <strong>$59.95, a savings of $280!</strong></p>
<p><a href="http://www.indiebible.com/bundlecdbaby/"><img style="border-style: initial; border-color: initial; border-width: 0px;" title="Save $280 on the Ultimate Indie Bundle (4 of the Best Music Industry Directories)" alt="CDBIndieBible0613 button Save $280 on the Ultimate Indie Bundle (4 of the Best Music Industry Directories)" src="http://www.discmakers.com/html_email/cdbaby/images/CDBIndieBible0613-button.jpg" width="98" height="28" border="0" /></a></p>
<p>The post <a href="http://diymusician.cdbaby.com/2013/06/save-280-on-the-ultimate-indie-bundle-4-of-the-best-music-industry-directories/">Save $280 on the Ultimate Indie Bundle (4 of the Best Music Industry Directories)</a> appeared first on <a href="http://diymusician.cdbaby.com">DIY Musician Blog</a>.</p>]]></content:encoded>
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		<title>So, You’ve Landed a College Gig… Now What?</title>
		<link>http://diymusician.cdbaby.com/2013/06/so-youve-landed-a-college-gig-now-what/</link>
		<comments>http://diymusician.cdbaby.com/2013/06/so-youve-landed-a-college-gig-now-what/#comments</comments>
		<pubDate>Tue, 11 Jun 2013 17:01:34 +0000</pubDate>
		<dc:creator>Guest</dc:creator>
				<category><![CDATA[Musician Advice]]></category>
		<category><![CDATA[Touring]]></category>
		<category><![CDATA[college gigs]]></category>
		<category><![CDATA[concert promotion]]></category>
		<category><![CDATA[Dave McCubbin]]></category>
		<category><![CDATA[GigRazor]]></category>
		<category><![CDATA[university gigs]]></category>

		<guid isPermaLink="false">http://diymusician.cdbaby.com/?p=16059</guid>
		<description><![CDATA[<p>How to promote a college show once the gig is booked Ahhh… the college gig.  If you are fortunate to book a gig on a college campus you are rewarded with a guaranteed paycheck to play in front of a youthful group, with the opportunity to increase your exposure and the chance of getting rebooked [...]</p><p>The post <a href="http://diymusician.cdbaby.com/2013/06/so-youve-landed-a-college-gig-now-what/">So, You’ve Landed a College Gig… Now What?</a> appeared first on <a href="http://diymusician.cdbaby.com">DIY Musician Blog</a>.</p>]]></description>
				<content:encoded><![CDATA[<h3><img class="alignleft size-medium wp-image-16066" alt="shutterstock 99841940 300x200 So, You’ve Landed a College Gig… Now What?" src="http://diymusician.cdbaby.com/wp-content/uploads/2013/06/shutterstock_99841940-300x200.jpg" width="300" height="200" title="So, You’ve Landed a College Gig… Now What?" />How to promote a college show once the gig is booked</h3>
<p><span class="Apple-style-span" style="font-size: 13px; font-weight: normal;">Ahhh… the college gig.  If you are fortunate to book a gig on a college campus <strong>you are rewarded with a guaranteed paycheck to play in front of a youthful group, with the opportunity to increase your exposure and the chance of getting rebooked sometime in the future.</strong> That&#8217;s as long as your show is a hit. However, if you poke around on the web enough, undoubtedly you will start to uncover stories of people who played college shows to only a small amount of people, and thus, largely considered the gig a bust. Yet there are others who play on the college circuit to packed houses each and every gig. So what gives?  W<strong>hy does one equally skilled or popular band have a large turnout, while others fail woefully? </strong></span></p>
<h3>For starters, a little insight into how the college market works may help</h3>
<p>You get hired by the folks at the college — so not working well with those people may be your first and biggest mistake.  Here is some food for thought: <strong>you cannot rely on the school to promote your act!  </strong></p>
<p><span id="more-16059"></span>Remember that you&#8217;re dealing with students who work in the campus activities department part-time.  <strong>They are not professional event planners, and for the most part, are learning the proverbial ropes themselves</strong>. Although they may be well-intentioned, their ability to successfully promote your event is questionable. Therefore we can make the case that effective promotion falls squarely on your shoulders.</p>
<h3>So let’s take a look at some tactics you can use to help promote your act on campus</h3>
<p>Feel free to use it any way you want.</p>
<p>1.<strong> Posters!</strong> And yes more posters!  Puts <i>lots</i> of them around campus. Of course it isn’t likely you will do this yourself.  If you can, great — but in all likelihood this will be done by the campus staff. Before your event, mail a bunch to the campus staff and ask them to hang them up around campus, especially in high focus areas.  A few noteworthy items about the posters:</p>
<p>* If you are sponsored by an alcoholic beverage company, make sure that you have <b>two</b> <b>separate</b> sets of posters printed; one for alcohol acceptable events and one for non-alcoholic events. Promoting alcohol on a college campus is a <i><span style="text-decoration: underline;">big</span></i> No-No. The student activities office, heck colleges and universities in general, are very RISK AVERSE (read that again), so anything “of questionable content” <i>will</i> be disallowed.</p>
<p>* When the posters are printed make sure to leave a blank area (white space) at the bottom. The space should be at least 3-4 inches high so the students can write the dates of your appearance in the space provided.</p>
<p>* It’s ok to go low-tech on campus, so no need for investing a lot of money in expensive, elaborate, posters. If you are tight on funds you can even go so far as to have your info printed, in large letters, on an 8 ½ by 11 piece of paper.  Think “poor-man’s poster.”  And yes, in case you’re wondering, this has been done before, successfully.</p>
<p>2. If possible, <strong>make sure your appearance on campus coincides with important dates on campus.</strong>  For example, orientation week, spring fling, recognition day (or month), homecoming, “fill in the blank” event, etc.</p>
<p>Colleges tend to book events that correspond to special days on campus.   So promote your act as someone who caters to the “theme of the week.”</p>
<p>3.<strong> Market to specific groups or clubs on campus.</strong>  Email those departments and personally invite them to attend your event. By way of example, visit the school’s website; look up Fraternities, Sororities, First Year Students, RA’s (residence halls), Peer Groups, Student Leaders, Student Government, and Athletic Teams since they are all great candidates.</p>
<p>4. Depending on your niche (speaker, novelty, band),  you might be able to make the program mandatory, since some schools mandate that students must attend certain events. This is a blessing and a curse.  Students are <i>not</i> too fond of required events, but if your program is a hit you can increase your exposure in a positive way.</p>
<p>5. <strong>Do your best to have your event happen around Orientation or Welcome Week</strong>. This time frame is prime time since the first week of the semester is jam packed with events. Tip: <i>MARKET</i> yourself <i>as</i> a Welcome Week, Orientation event act, etc. Schools tend to book acts that cater to themed-events.</p>
<p>6. If the budget is tight in the Student Activities office, c<strong>all other departments to see if they would be willing to share expenses.</strong> For instance, have Student Activities and the Greek Life departments share the costs. FYI: college departments quite often collaborate to bring acts to campus.</p>
<p>7. <strong>Place table tents or small displays on each table</strong> in the cafeteria.</p>
<p>8. <strong>Advertise in the campus paper and/ or run an ad on the campus radio station</strong>. Better yet, have the campus radio station interview you <i>prior</i> to the event.</p>
<p>9. <strong>Make the event <i>open</i> to the public.</strong></p>
<p>10. <strong>Call the local and campus newspape</strong>r (or blog); invite them to run a press release promoting your event.</p>
<p>11. <strong>Invite <i>other</i> schools to attend.</strong> Or promote your act on nearby campuses if possible.</p>
<p>12. <strong>Don’t be afraid to invite faculty, school employee</strong>s for a fun night out.  Encourage them to bring family members as well.</p>
<p>13. Some schools offer students extra (class) credit for attending events. Check with the Student Activities office to see if this is applicable and what procedures are required.</p>
<p>14. <strong>Send an email to all campus RA’s</strong>. Ask them to bring the people in their hall to the event. Promote the event as a study-break.</p>
<p>15. If you can afford it, or work it into the event budget, <strong>provide pizza, snacks or some other freebie</strong> as a way to entice people.</p>
<p>16. If you have T-shirts printed, send a bunch to campus <i>before</i> the event and ask people to wear them. Think of it as turning people into walking billboards.</p>
<p>17. Ask the staff in the Campus Activities office if students are eligible for reward points if the campus offers point based accreditation, or an incentive system. Note: this is <i>different</i> from #13.</p>
<p>18. Social Media is also another highly <i>viable</i> option. <strong>Be sure to ask the school to promote your act on their website, link to any You Tube content, etc. </strong> Subsequently professors often have Facebook and LinkedIn profiles. If you are feeling brave, hit them up and ask them to bring the class.</p>
<p>19. <strong>Get your event posted on the event calendar for the school</strong>. Despite being a no-brainer, this is often overlooked.</p>
<p>20. <strong>Use a pre-event (ethical) email guerilla-tactic</strong>.  This strategy alone is worth it to the point we’re going to dedicate a few paragraphs to it.</p>
<h3>An email strategy worth its weight in gold</h3>
<p>Now let’s take a moment and build on the last point from the list.</p>
<p><strong>Using a <i>pre-event</i> promotional campaign can <i>vastly</i> increase the number of attendees. </strong>When you play it right you can pack the house. In turn, the Student Activities office will <i>adore</i> you since you have played a big hand in helping them achieve their goal of hosting successful events.</p>
<p>Giving them ready-made material will score major points.  Bear in mind that <strong>schools <i>will not</i> give out the email addresses of students. They will, however, <i>forward</i> email on your behalf.</strong></p>
<p>Below are some sample pre-event emails you can use for promoting your event. The campaign should begin <i>three</i> weeks prior to the event.</p>
<p><b>* Email 1 | Three weeks prior</b>- On MM/DD/YY a great up-and-coming or well-known [BAND, SPEAKER, MAGICIAN] will be on campus.  The event will occur in [EVENT VENUE].  Visit [YOUR WEBSITE HERE] for more information.</p>
<p><b>* Email 2 | Two weeks prior- </b>In two weeks, don’t miss this awesome event! [BAND, SPEAKER, MAGICIAN] will be visiting our campus for one night, make sure to come out and join the fun.  Visit [YOUR WEBSITE HERE] for more information.</p>
<p><b>* Email 3 | Week of the event</b>- Coming this [DAY OF THE WEEK] [BAND, SPEAKER, MAGICIAN] will be on campus.  The first 50 students will receive free [PROMOTIONAL ITEMS HERE].  Don’t miss out!!!!</p>
<p><img class="alignleft  wp-image-16061" alt="Screen shot 2013 06 11 at 8.59.34 AM So, You’ve Landed a College Gig… Now What?" src="http://diymusician.cdbaby.com/wp-content/uploads/2013/06/Screen-shot-2013-06-11-at-8.59.34-AM.png" width="171" height="209" title="So, You’ve Landed a College Gig… Now What?" />If you’ve read this far you’ve earned a bonus. The bonus is the real secret to getting college gigs — declassified. It’s one that has been used successfully by many acts in the past, yet is so often overlooked.</p>
<p>The “secret sauce” is&#8230; (drum roll please) &#8230; to <strong>make sure your act is <i>interactive</i>.</strong> Campuses favor acts that have a high degree of interactivity.  If you look at some of the most successful acts on the circuit, especially speakers (since they use this tactic like you wouldn’t believe), you’ll notice they all engage their audience. <i>This</i> is what sells on the college market.</p>
<p>So let’s conclude by tying this all together.<strong> If you want to book college gigs, sell campus buyers on the idea that your act engages <i>with</i> the audience</strong>. After you book the event, use the promotional strategies outlined in the first part of the article. Give the campus staff everything they will need to make things easy for them! Rinse and repeat as often as you can.</p>
<p>One closing thought — schools run in tight circles and will often refer acts to other campuses. The more turn-key you can make everything, the more love you will get. In the end everything will become a self-perpetuating cycle.  Enjoy!</p>
<p><img class="alignleft  wp-image-16060" alt="Screen shot 2013 06 11 at 9.00.00 AM So, You’ve Landed a College Gig… Now What?" src="http://diymusician.cdbaby.com/wp-content/uploads/2013/06/Screen-shot-2013-06-11-at-9.00.00-AM.png" width="77" height="131" title="So, You’ve Landed a College Gig… Now What?" /></p>
<p><b>BIO </b></p>
<p>Dave McCubbin has been on the collegiate circuit for the past several years.</p>
<p>If you are interested in learning the nitty-gritty details about the collegiate market, a completely free eBook is available at <a href="http://www.gigrazor.com/">Gig Razor</a>; a website dedicated to the collegiate entertainment market.</p>
<p><strong>For more free information about making money as a touring musician, download our free guide:</strong></p>
<div><a href="http://members.cdbaby.com/campaigns/request-touring-guide.aspx?Source=DIY-BLOG-
POST&Dest=http://www.pages04.net/discmakers-cdbaby/CDBabyProspects_MASTER/Touring_Guide" 
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<div>[<em>Photo of band from <a href="http://www.shutterstock.com/pic-99841940/stock-photo-young-guitar-player-with-instrument-performing-in-night-club.html?src=5cfGRJzG4Vp_O4Sks0-kyg-1-0" target="_blank">Shutterstock</a>.</em>]</div>
<p>The post <a href="http://diymusician.cdbaby.com/2013/06/so-youve-landed-a-college-gig-now-what/">So, You’ve Landed a College Gig… Now What?</a> appeared first on <a href="http://diymusician.cdbaby.com">DIY Musician Blog</a>.</p>]]></content:encoded>
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		<title>Save 50% on Download Wristbands</title>
		<link>http://diymusician.cdbaby.com/2013/06/save-50-on-download-wristbands/</link>
		<comments>http://diymusician.cdbaby.com/2013/06/save-50-on-download-wristbands/#comments</comments>
		<pubDate>Mon, 10 Jun 2013 22:31:55 +0000</pubDate>
		<dc:creator>Chris Robley</dc:creator>
				<category><![CDATA[CD Baby News]]></category>
		<category><![CDATA[Musician Advice]]></category>
		<category><![CDATA[download wristband]]></category>
		<category><![CDATA[music promotion]]></category>

		<guid isPermaLink="false">http://diymusician.cdbaby.com/?p=16040</guid>
		<description><![CDATA[<p>Now you can make sure EVERYONE takes your album home with them after the show Summer’s coming, and whether you’re hitting the road for a tour, planning some hometown shows, or just playing your friend’s BBQ, you’re bound to be surrounded by potential fans. Want to make sure everyone goes home with your music? Swap [...]</p><p>The post <a href="http://diymusician.cdbaby.com/2013/06/save-50-on-download-wristbands/">Save 50% on Download Wristbands</a> appeared first on <a href="http://diymusician.cdbaby.com">DIY Musician Blog</a>.</p>]]></description>
				<content:encoded><![CDATA[<h3><a href="https://vine.co/v/bLJM5WldDrJ"><img class="alignleft  wp-image-16057" alt="Vine Screenshot 300x300 Save 50% on Download Wristbands" src="http://diymusician.cdbaby.com/wp-content/uploads/2013/06/Vine-Screenshot-300x300.png" width="240" height="240" title="Save 50% on Download Wristbands" /></a>Now you can make sure EVERYONE takes your album home with them after the show</h3>
<p>Summer’s coming, and whether you’re hitting the road for a tour, planning some hometown shows, or just playing your friend’s BBQ, you’re bound to be surrounded by potential fans.</p>
<p>Want to make sure everyone goes home with your music? <strong>Swap out the hand-stamp at the entrance with a stack of CD Baby download wristbands, and everyone will head home wearing a code  (along with your full-color album art and info) that gives them a free download of your latest album or single.</strong></p>
<p>Through the end of June, you can pick up these unique promo items at a 50% discount and start slappin’ ‘em on every wrist you see. Just use promo code <strong>WRISTBAND</strong> at checkout and you’ll get half off your purchase (through June 30th).</p>
<p>Ready to enter the promotional apparel market? <a title="Order Customized Download Wristbands" href="http://members.cdbaby.com/music-download-cards.aspx?utm_source=cdbaby&amp;utm_medium=DIY-blog&amp;utm_content=6-11-13&amp;utm_campaign=CDBDLWrist0613#wristbands">Click here to use download wristbands at your next concert. </a></p>
<p><span id="more-16040"></span><img class="alignleft" title="Save 50% on Download Wristbands" alt="DownloadCards overlay wristband 300x225 Save 50% on Download Wristbands" src="http://diymusician.cdbaby.com/wp-content/uploads/2013/02/DownloadCards-overlay-wristband-300x225.jpg" width="300" height="225" /></p>
<h3>Here are some ways to promote your music with customized download wristbands</h3>
<p><strong>* Give away download wristbands at your album release party.</strong> Sometimes bands decide to give away “free” copies of their new CD to everyone who pays the cover charge at their album release party. With download wristbands, you can do a similar thing at a fraction of the cost.</p>
<p><strong>* Use download wristbands to release one single every month</strong>. While you’re building up to your album launch, you can give fans a taste of the record-in-progress by giving out or selling download wristbands for each new single — one per month.</p>
<p><strong>* Promote a festival or compilation album with download wristbands.</strong> Create a comp-album for larger events that feature multiple bands’ music — and you’ll all be helping one another gain new fans.</p>
<p><a title="CD Baby's download wristbands" href="http://members.cdbaby.com/music-download-cards.aspx?utm_source=cdbaby&amp;utm_medium=DIY-blog&amp;utm_content=6-11-13&amp;utm_campaign=CDBDLWrist0613#wristbands">Use coupon code <strong>WRISTBAND</strong> at checkout and get 50% off your next order of download wristbands. </a><br />
<iframe src="https://vine.co/v/bLJM5WldDrJ/embed/simple" height="300" width="300" frameborder="0"></iframe><script charset="utf-8" type="text/javascript" src="//platform.vine.co/static/scripts/embed.js" async=""></script></p>
<p>The post <a href="http://diymusician.cdbaby.com/2013/06/save-50-on-download-wristbands/">Save 50% on Download Wristbands</a> appeared first on <a href="http://diymusician.cdbaby.com">DIY Musician Blog</a>.</p>]]></content:encoded>
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		<title>Apple Announces iTunes Radio, a Pandora-like Music Streaming Service</title>
		<link>http://diymusician.cdbaby.com/2013/06/apple-annouces-itunes-radio/</link>
		<comments>http://diymusician.cdbaby.com/2013/06/apple-annouces-itunes-radio/#comments</comments>
		<pubDate>Mon, 10 Jun 2013 19:38:11 +0000</pubDate>
		<dc:creator>Chris Robley</dc:creator>
				<category><![CDATA[Musician Advice]]></category>
		<category><![CDATA[iOS7]]></category>
		<category><![CDATA[iTunes Radio]]></category>
		<category><![CDATA[pandora]]></category>
		<category><![CDATA[streaming radio]]></category>

		<guid isPermaLink="false">http://diymusician.cdbaby.com/?p=16044</guid>
		<description><![CDATA[<p>Earlier today, Apple announced that it will be launching a streaming radio service called iTunes Radio as part of their new iOS7 — coming this fall. iTunes Radio will employ iTunes&#8217; existing &#8220;Genius&#8221; feature (which analyzes your listening habits and the tracks in your music library to offer custom recommendations) — but it will take [...]</p><p>The post <a href="http://diymusician.cdbaby.com/2013/06/apple-annouces-itunes-radio/">Apple Announces iTunes Radio, a Pandora-like Music Streaming Service</a> appeared first on <a href="http://diymusician.cdbaby.com">DIY Musician Blog</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-16045" alt="6a00d83451b36c69e20191033045b0970c 115wi Apple Announces iTunes Radio, a Pandora like Music Streaming Service" src="http://diymusician.cdbaby.com/wp-content/uploads/2013/06/6a00d83451b36c69e20191033045b0970c-115wi.jpg" width="115" height="139" title="Apple Announces iTunes Radio, a Pandora like Music Streaming Service" />Earlier today<strong>, Apple announced that it will be launching a streaming radio service called<em> iTunes Radio</em></strong> as part of their new iOS7 — coming this fall.</p>
<p><strong>iTunes Radio will employ iTunes&#8217; existing &#8220;Genius&#8221; feature</strong> (which analyzes your listening habits and the tracks in your music library to offer custom recommendations) — but it will take the &#8220;Genius&#8221; technology to the next level, accessing iTunes&#8217; entire catalog of over 26 million tracks.</p>
<p><strong>iTunes Radio will behave similarly to Pandora</strong>, allowing you to create customized stations, then serving up tracks it thinks you&#8217;ll enjoy. Like Pandora, iTunes Radio will ask you for feedback (in the form of a thumbs up or down), and provide a link to a music store (umm&#8230; iTunes!) to purchase a download. It will also allow you to skip songs.</p>
<p>The service will be free for folk in the US (with ads), though subscribers to iTunes Match will be able to hear iTunes Radio without advertisements.</p>
<p>Lastly, i<strong>f you&#8217;re a CD Baby artist currently on selling iTunes, you can trust that CD Baby is doing everything possible to make sure you don&#8217;t miss out on this opportunity. (More details as we get them). </strong></p>
<p>What do you think? <strong>Will iTunes Radio be a &#8220;Pandora-killer?&#8221;</strong> Will you use it? How will this change the way artists promote their music? Let us know in the comments section below.</p>
<p><span id="more-16044"></span><a href="http://members.cdbaby.com/campaigns/request-diy-newsletter.aspx?Source=DIY-
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guide'})" ><img class="size-full wp-image-14743 aligncenter" width="620" height="253" title="Free Updates: Become a Smarter 
Musician" src="http://diymusician.cdbaby.com/wp-content/uploads/2013/03/Email_Signup-1.png" alt="Free Updates: Become a 
Smarter Musician"></a></p>
<p>The post <a href="http://diymusician.cdbaby.com/2013/06/apple-annouces-itunes-radio/">Apple Announces iTunes Radio, a Pandora-like Music Streaming Service</a> appeared first on <a href="http://diymusician.cdbaby.com">DIY Musician Blog</a>.</p>]]></content:encoded>
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		<title>What Do Your Younger Music Fans Want from You?</title>
		<link>http://diymusician.cdbaby.com/2013/06/what-do-your-younger-music-fans-want-from-you/</link>
		<comments>http://diymusician.cdbaby.com/2013/06/what-do-your-younger-music-fans-want-from-you/#comments</comments>
		<pubDate>Fri, 07 Jun 2013 19:59:22 +0000</pubDate>
		<dc:creator>Chris Robley</dc:creator>
				<category><![CDATA[Musician Advice]]></category>
		<category><![CDATA[digital music news]]></category>
		<category><![CDATA[fan relationship]]></category>
		<category><![CDATA[Millennial]]></category>
		<category><![CDATA[MTV]]></category>
		<category><![CDATA[Paul Resnikoff]]></category>

		<guid isPermaLink="false">http://diymusician.cdbaby.com/?p=16019</guid>
		<description><![CDATA[<p>MTV recently did some research to find out what Millennials expect from their favorite artists — and what an artist/fan relationship should look like in the 21st century. Paul Resnikoff from Digital Music News summarizes those expectations in his article &#8220;The 7 Attributes of Younger Music Fans.&#8221; Check out Paul&#8217;s article for the full details [...]</p><p>The post <a href="http://diymusician.cdbaby.com/2013/06/what-do-your-younger-music-fans-want-from-you/">What Do Your Younger Music Fans Want from You?</a> appeared first on <a href="http://diymusician.cdbaby.com">DIY Musician Blog</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><a href="http://diymusician.cdbaby.com/?p=16019"><img class="alignleft size-medium wp-image-16024" alt="Millenial 282x300 What Do Your Younger Music Fans Want from You?" src="http://diymusician.cdbaby.com/wp-content/uploads/2013/06/Millenial-282x300.jpg" width="282" height="300" title="What Do Your Younger Music Fans Want from You?" /></a>MTV recently did <a href="http://blog.viacom.com/2013/06/study-mtvs-music-to-the-m-power/" target="_blank">some research</a> to find out what <a href="http://en.wikipedia.org/wiki/Generation_Y" target="_blank">Millennials</a> expect from their favorite artists — and <strong>what an artist/fan relationship should look like in the 21st century.</strong></p>
<p>Paul Resnikoff from Digital Music News summarizes those expectations in his article &#8220;<a href="http://www.digitalmusicnews.com/permalink/2013/20130605younger" target="_blank">The 7 Attributes of Younger Music Fans</a>.&#8221;</p>
<p>Check out Paul&#8217;s article for the full details — but if you want bullet-points, here they are&#8230;</p>
<h3><strong>Millennial music fans:</strong></h3>
<p><strong>1</strong>. <strong>probably won&#8217;t &#8220;buy&#8221; your music —</strong> because they think music should be free. But if they DO buy your music, it&#8217;s a gesture of extreme support and gratitude.</p>
<p><strong>2. crave</strong>  <strong>&#8220;intimate glimpses into the mundane daily activities of their favorite celebrities,&#8221;</strong> according to MTV&#8217;s Allison Hillhouse.</p>
<p><strong>3. want to feel involved in the creation, branding, and taste-making process.</strong></p>
<p><strong>4. need frequent interaction on a number of social platforms.</strong></p>
<p><strong>5. prefer &#8220;zero distance&#8221; between artist and fan</strong>. They want constant access — and intimate details.</p>
<p><strong><span id="more-16019"></span>6. are fond of shuffle-mode listening,</strong> playlists, and a diverse array of artists and genres.</p>
<p><strong>7. don&#8217;t care about artists &#8220;selling out.&#8221;</strong> According to the study, they &#8220;understand that the system of getting free music/streaming means artists have to make their money somewhere.&#8221;</p>
<p style="text-align: center;"> &#8212;&#8212;&#8212;&#8212;</p>
<p style="text-align: left;">If you&#8217;re a Millennial, does this description fit? If you&#8217;re not a Millennial, how do you feel about the expectations of younger fans? Let us know in the comments section below.</p>
<p style="text-align: left;"><a href="http://members.cdbaby.com/campaigns/request-record-label.aspx?Source=DIY-BLOG-
POST&Dest=http://www.pages04.net/discmakers-cdbaby/CDBabyProspects_MASTER/Record_Label_Guide" 
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src="http://diymusician.cdbaby.com/wp-content/uploads/2010/02/Machine_Guide-2.png" alt="Why You Don't Need a Record Label">
</a></p>
<p style="text-align: left;">[<em>Image of music listener from <a href="http://www.shutterstock.com/pic-116180719/stock-vector-cartoon-man-listening-to-music.html?src=csl_recent_image-1" target="_blank">Shutterstock</a>.</em>]</p>
<p>The post <a href="http://diymusician.cdbaby.com/2013/06/what-do-your-younger-music-fans-want-from-you/">What Do Your Younger Music Fans Want from You?</a> appeared first on <a href="http://diymusician.cdbaby.com">DIY Musician Blog</a>.</p>]]></content:encoded>
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