• Making a music career from Pandora plays

    Music with a clear purpose + talent + Pandora = Paul Cardall’s independent success. I just got back from the Music Biz Conference in Nashville where I recorded an episode of the DIY Musician Podcast...

  • So you got on a playlist. Now what?

    7 simple ways of turning a current playlist placement into longer-term streaming activity. Yes, you want to get your songs onto playlists. But once you’ve landed a placement, it’s important not to fumble the opportunity....

  • Creating a good lyric video for less than $10

    How to make a lyric video for your song (without using Motion or After Effects) Lyric video: a video that shows your song lyrics while the music plays. [Pretty self-explanatory.] Not only are lyric videos...

  • Your Instagram stories can now link to Spotify

    How to post a link to your music on Spotify as an Instagram Story. Two days ago I was wishing there was an easy way to post links to my music on Spotify from within...

  • What is the most important Spotify playlist?

    For most indies, algorithmic playlists will outperform curated playlists on Spotify. The question above (about which Spotify playlist is MOST important) is a bit of a trick. The answer is: the personalized playlists that Spotify...

  • Is it worth advertising on Spotify?

    How to promote your music with Spotify ads. [This article originally appeared on Passive Promotion.] Editor’s note: Currently, Spotify’s Ad Studio is only available in the US, UK, and Canada. I’ve been looking for ways...

  • How to make a legit music video: advice from Wons Phreely

    Creating music videos with big effects, low budgets, and no green screens. Wons Phreely is an Australian-born, LA-based synth-pop artist who’s been getting rave reviews from all over, including KCRW. He also happens to make...

  • How to promote your album with a podcast

    Podcasting as music promotion — including a how-to checklist. Last NAMM, I attended an inspiring talk by Kevin Breuner, the VP of marketing for CD Baby. He talked about successful release strategies in a streaming...

  • Online advertising tips for musicians

    Paid ads aren’t that bad. If you’ve ever released songs into the universe, you know it’s more than just the music. With so much content out there today, the if-you-build-it-they-will-come mentality won’t get anyone too...

  • 6 kinds of collaboration that can introduce your music to new audiences

    Musical collaboration is about much more than cross-promoting … but any extra attention is a nice benefit. For me though, there’s a difference between teaming up with another artist primarily because it will open up...