Earlier today, Apple launched its iTunes Radio service in the United States as part of the new iOS7 update. The service is expected to soon go international.
iTunes Radio is a free, customizable, ad-supported internet radio service similar to Pandora, with a huge catalog of music (umm… the iTunes catalog!), accessible on your iPhone, iPad, iPod touch, Mac, PC, or Apple TV. iTunes Match subscribers will be able to listen to an ad-free version of iTunes Radio.
Industry articles have been calling iTunes Radio a “Pandora-killer,” but with over 72 million active users and an eight year head-start, Pandora should be in a safe position at least for the near future.
The ability to pre-load iTunes Radio onto millions of devices, though, should make Apple’s first strides into the world of customizable internet radio fairly significant.
If you’re selling your music on iTunes, your music will be available in iTunes Radio
Already selling on iTunes? Users will be able to create custom radio stations based around your music, and — best of all — link right from your streaming radio track to the iTunes store to purchase a download.
Not selling on iTunes yet? Sign up with CD Baby and we’ll deliver your music to iTunes (and iTunes Radio) in as little as 48 hours.
What do you think? Will iTunes Radio be helpful to independent musicians? Is Pandora in trouble? Let us know in the comments section below.
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