In part 1 of “Why You Don’t Need a Press Kit,” I talked about how the physical press kit is a relic of the past (and took a look at a few tips on how to book your band via email).
Perhaps the title of this series is a bit sensationalist though, because you DO need to organize your press materials, your band photos, your bio, your pitch, and your music in one convenient place (online) for interested industry folks to access—and I suppose we could consider this approach today’s digital version of a press kit.
3 digital alternatives to a physical press kit
1. Mobile press kit web app-
The folks at Indie Ambassador just launched the public beta version of Presskit.to, the music industry’s first “cross-platform portfolio web app designed to aid individuals in organizing, protecting, & sharing their creative identities.”
It’s like a digital business card that houses all the most vital info and media for your band without the distractions and clutter of a social media profile. You can create a digital press kit in minutes.
According to their site, Presskit.to “allows users to grant select access to unreleased content (audio, video, images, & files) via private streaming and download, while assigning custom expiration dates from a mobile accessible dashboard.”
2. An EPK
EPK stands for “electronic press kit.”
Companies like SonicBids offer solutions for bands who want to house their press materials in a searchable online database AND use that profile to connect with industry opportunities.
3. Make a comprehensive press page on your own website
Well, you should be doing this anyone—but another simple solution is to create a page on your website where you’ve got everything someone in the industry would need in order to write about you, sign you, book you, etc. This includes:
* downloadable hi-res photos
* band bio/press release (short and long version)
* press quotes
* contact info
Heck, you could even feature a band Q&A to offer some other insight into your process, personality, and history. Also, include any relevant links to past interviews, social media profiles, and videos.
What method or tool do you use when you need to get your press materials in front of a booker, manager, blogger, or critic? Let us know in the comments section below.