Macklemore Takes a Lesson from the Willy Wonka Playbook

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September 4, 2012{ 3 Comments }

wonka1 300x238 Macklemore Takes a Lesson from the Willy Wonka PlaybookCD Baby artist Macklemore owes a little debt to Roald Dahl.

Last weekend, during the Bumbershoot music festival, the popular Seattle rapper and his team announced that they’d be handing out flyers for an October show and pulling “some Willy Wonka shit!“

What kinda Willy Wonka $#!t? Well, five of those flyers contained GOLDEN TICKETS with a special code, redeemable for two free tickets for that upcoming show.

So, with one announcement, Macklemore stirred up hype for Bumbershoot (an event he’s performed at several times) AND his own upcoming performance. 

See how fun music promotion can be? It’s a world of pure imagination—Wonka-style.

What’s the most fun you’ve ever had promoting your music? Let us know in the comments section below.

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Chris Robley's Author Bio

  • http://twitter.com/shadesofsolveig Solveig Whittle

    Macklemore is not only a good musician, makes great music with genuinely thoughtful social messages, but he and his team also have great marketing and great execution, including excellent social media tactics. He makes Seattle proud.

  • LOCKSLEY E. SAUNDERS, senior

    I am now presently assiciated with cdbaby members account with a song title ”Tripple Ttreat” hoping to enjoy some success. It was fun to see and communicate with them how much they can offer in pronotion so I am using as much as it comes affordable to generate for my song.
    Link the URLbelow.
    http://cdbaby.com/cd/ludwickvalintinesmith1

  • http://diymusician.cdbaby.com/author-chris-robley Christopher Robley

    If you’re looking for feedback, feel free to post a link in the comments here and we can open it up to the CD Baby community too.