If you’ve ever hired a music publicist, either on a per-project basis or on retainer, you know it can cost big bucks (oftentimes, thousands and thousands)!
Now there’s a way to get your music in front of journalists at the most influential magazines, newspapers, and blogs without draining the band bank account—StoryAmp, an intuitive platform for connecting musicians with the press.
Dmitri Vietze, the guy behind the highly successful music publicity and marketing firm rock paper scissors, has created an excellent new PR tool for artists who want to increase their chances of getting press coverage for their upcoming releases and tour dates.
How does StoryAmp work?
* StoryAmp has a giant database of high-quality press contacts, assembled by a team of veteran publicists with many years experience in the world of music PR.
* You create an interactive press kit (or “dispatch” as they call them at StoryAmp) for each new release and tour date, containing your pitch, bio, music (powered by SoundCloud), pictures, etc.
* StoryAmp sends your press release to relevant journalists in all applicable cities for concerts and to genre-specific journalists for recordings—for free!
Wait, for free?! Yes, StoryAmp has a free service, as well as premium offerings that give you more email real estate in journalist inboxes.
StoryAmp’s Free Vs. Premium Services
With StoryAmp’s free service, you can send a basic tour or recording announcement (with band name, city, and date) to relevant press contacts in each concert city or genre. Those journalists will be notified by email of your activity three separate times—6, 4, and 2 weeks in advance of the show or release date.
From that email, members of the press can click to view more details and they’ll be linked to your full “dispatch” (with photos, music, etc.). You can check StoryAmp’s real-time press activity log to see who’s viewed your dispatch and how they interacted with it (what tracks they listened to, feedback or coverage, etc.).
StoryAmp also offers two premium packages (one for new releases and one for tour dates) which give you premium placement in a StoryAmp dispatch with your short pitch and band photo included in the email.
Premium placement for a new release campaign costs $250 per genre. The dispatch will be sent to all relevant journalists who cover your kind of music.
Premium placement for unlimited tour press is $30/month.
CD Baby artists get a discount on StoryAmp’s premium tour service
So, an affordable and effective PR solution for independent artists—good news, right?
But here’s the best news for CD Baby artists: StoryAmp is giving you a one-month free trial for their Premium tour-press service, AND a 20% discount if you’d like to continue using the premium service past those first 30 days. And if not, just switch to a free account.
To get started, click HERE, sign up for a StoryAmp account, and use promo code: cdb2012 to upgrade to premium for a free month.
[As long as you've registered your account from the CD Baby/StoryAmp page linked above, you will also get 20%-off the premium tour service following the first free month.]