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Len Jennings
The fact is, not many artists or bands even sell merch at clubs any more. What a shame. They could be making money at clubs that aren’t paying them a dime. If you purpose to do this…yiou can make more money than the headliners that ARE being paid by the venue if you do it right. Being business savvy goes a lot further than talent in this industry. I’ve seen some fairlt mediocre talents make way more money than you would think they could. It just takes some planning, organization and some actual work ethic.
Oh yeah, a couple of other things: 1.) Always bring flashlights. 2.) Bring a locking cash box and plenty of change 3.) Keep a good inventory 4.) Bring sharpies and fabric pens so the band can autograph stuff (it helps it sell) 5.) Sell glow necklaces and/or bracelets. Everyone loves those things. They’re cheap to buy, easy to sell and really add to your merch table especially if you don’t have a lot of other swag. Finally…get you name/logo somewhere. Put in on the tablecloth, that backdrop or whatever. Branding is EXTREMELY important at all levels.
Len Jennings
Lead Vocalist/ Rhythm Guitars ~ Megalife
http://diymusician.cdbaby.com/author-chris-robley Christopher Robley