10 Reasons Why You’re Losing Your Facebook Fans

August 14, 2012{ 43 Comments }

shutterstock 56440789 10 Reasons Why Youre Losing Your Facebook FansMaybe you haven’t followed “The Rule of 4 C’s”– consistently create compelling content!

Bands, solo artists, hip hop crews, jazz ensembles– you’re losing fans on Facebook; your engagement is going down and you don’t know why.

Wait. Really? You don’t know why? With a gazillion users, Facebook is the world’s most popular social network– so you can cross “lack of audience” off your list of possibilities.

The answer is simple: you’re not creating content worth sharing. And worse, you might be annoying the hell out of your existing fans– the ones you so desperately need to keep in order to build a larger following.

10 ways to turn off your fans on Facebook

I know there are thousands of bands who are doing things right, winning new fans with engaging posts and videos (and I don’t really mean to suggest that YOU aren’t one of ‘em). But if your Facebook fan interaction is on the decline, you might be guilty of one or more of the following social media sins:

1. Multiple bands creating separate events for a single show

If I had a dollar for every time I’ve received separate event invites from every band on a bill, I’d probably have enough to buy that sweet parlor guitar I’ve had my eye on for a while. No, it’s not the end of the world– none of these “Facebook crimes” will spell the end for you– but it’s just… annoying. Put 5 minutes of forethought into your show promotion, coordinate with all the bands, and create ONE event that each of you can promote and share. Plus, it’ll look better when everyone is RSVPing in one place!

2. Constantly asking for people to vote for you

Contrary to what shows like American Idol and The Voice may tell you, music isn’t a competition. Sure, you can take your career to new places and get your fans engaged with the occasional songwriting, performance, or fan-voting contest, but stop entering every damn one you come across. It looks a little desperate.

3. Leaving your facebook page half-completed

Did you get all excited about Facebook at some point and then abandon it? Is it hard to tell from your page if you actually exist as a band anymore? If so, either complete the missing info and post some new content, or de-activate your page. It looks unprofessional.

4. Posting your stream of consciousness updates every 20 minutes

If you’re posting more than a few times a day, it better be good stuff! Don’t use your Facebook band page as your personal profile. The few folks who might care what you’re up to every day will stop caring quick.

Free Guide: Selling More 
Music With Facebook

5. Incessant negativity

Every once in a while it’s ok to be honest and vulnerable on Facebook. You can vent your frustrations from time to time. But keep those kinds of posts as the exception. Bitching, whining, sour grapes, jealousy, and putting other bands down– no one needs a daily dose of that.

6. SHOUTING IN ALL CAPS!!!!

OK. WE GET IT!!!!! You have something really important to tell us. May I suggest instead you choose from the following list of words: excited, thrilled, stoked, psyched, amped, beside-ourselves, overjoyed, blitzed, inspired, amazed, flushed, or atingle?

7. Posting crappy photos that don’t even feature the band members

Oh, great. Another highly pixelated image of… what is that? A pint glass next to a taco wrapper? Next!

8. Requiring someone to do something before they can hear your music

People don’t like to jump through hoops. Let fans listen to your music right away– even if it’s only a couple tracks. One easy way to do this is with CD Baby’s MusicStore for Facebook app!

9. Advertising by posting on someone else’s wall

Remember MySpace? This is the kinda nonsense that would happen on MySpace all the time– and why people stopped using it. Do NOT put your marketing messages on other people’s Facebook walls. That is what YOUR wall is for.

10. Begging for “likes”

It’s probably OK once or twice a year to ask your friends on Facebook to “like” your band page. Don’t make a weekly habit of the practice, though. Your band page won’t get “liked,” and you might just get de-friended.

——–

I’m sure I forgot a few good examples of bad Facebook practices. What annoys you on Facebook? Let us know in the comments section below.

Free Guide: Selling More 
Music With Facebook

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  • eoin

    have experienced this hey i can get you 300,00 twitter follower.100,000 like for your music page 200,000 on your youtube chanel…. is it just me are does this sounds like in laymens terms cooking the books…..

    • http://diymusician.cdbaby.com/author-chris-robley Christopher Robley

      Yep. Exactly. Meanwhile, all those fake followers are NOT going to interact with your content, hurting your EdgeRank score, and preventing your REAL fans from seeing your posts in their news feeds.

  • http://diymusician.cdbaby.com/author-chris-robley Christopher Robley

    Yes. In that 10th point, what I meant was– people who ask their friends from their personal profile to "like" their band page– that friends would get sick of these requests and de-friend the person.

  • http://www.facebook.com/people/Jezebel-Jones/100001668507452 Jezebel Jones

    Thank-you for stating #9–I hate it when people do this. It's the online equivalent of putting their band bumper sticker on your car without asking…very rude.

    • http://diymusician.cdbaby.com/author-chris-robley Christopher Robley

      Ha. Good comparison.

  • http://astrakanproject.com/ Simone Alves

    I have a particular taste for #8 … it's amazing, but some bands ask you to "like" their page of FB before you can hear the music !!! Of course… I never click "like" in that case.
    However, it's also hard for the person managing the BandPage to really split when he's reacting as himself, sharing funny things to friends (see #7) or as representing the band. It's probably something we all need to pay attention to.

  • http://diymusician.cdbaby.com/author-chris-robley Christopher Robley

    I can see that working, as long as it didn't start to seem like it was constant. I like the approach of sharing SOME of your best band content on your personal profile. I mean, your music IS part of your personal life too. Then folks will be inclined to "like" that content (which originated from your band page).

  • IhatePITS

    actually is a pretty decent list i agree with at least half of it maybe even more then half. i know because i do most the stuff on the list and i know i shouldnt because itll hurt me more but then again im not a millionaire so i dont care really to avoid being myself lol

  • http://twitter.com/bigdogmurphy Michael Murphy

    Wow. I'm pretty much an OJT kind of computer and website musician. I know what SEO is, but I have no idea how to do it, including where to place it if I did know how to do it. At least I am guilty of only minor infractions of your 10 Ways To Turn Off Fans!!

  • ztarz7s

    I take issue with #2. Every "opportunity" REQUIRES that people VOTE for you. So it's a little tough to "win" the "opportunity" if the only way you can is to violate Rule #2.

  • DEPRAVOS DE LA MOUR

    YOU DONT HAVE ANY FACEBOOK FANS!! IT IS ALL BULLSHIT!

  • Gillie Nicholls

    People tagging me in a photo that I do not appear in, I simply happened to be in the room at the time or they want me to look at it. The damned thing ends up as an advert at the head of my page.

  • http://diymusician.cdbaby.com/author-chris-robley Christopher Robley

    There IS a way you can merge your personal profile with your page, but DON'T do it. People hate the results, and it doesn't automatically merge your friends into "fans." Better to just send out the periodic post about people liking your band page– as long as it's periodic.

  • http://diymusician.cdbaby.com/author-chris-robley Christopher Robley

    Well, I'm just submitting single poems (or small batches of poems) to reviews and journals. I don't have a whole book ready yet.

  • http://diymusician.cdbaby.com/author-chris-robley Christopher Robley

    Here's 1: spend less time on Facebook, and use that time to create better recordings and videos that can be shared ON Facebook.

  • Rob Roper

    I agree with all those, especially the excessive posts and begging.

    But I'd also like to add that, from my experience, Facebook is over-rated as a promotional tool. Despite all the new "friends", it didn't translate into attendance at shows or CD sales or downloads. Most of these people seem to be couch potatoes who just want to collect "friends"; they're not really fans. They are a handful of exceptions, of course.

    And Facebook's software continues to get worse with each new "upgrade". As a result of their over-dependence on Adobe Flash, the site is becoming more and more bug-riddled and aggravating to try to use. They are making the same mistakes as MySpace, and so Facebook will soon be just as irrelevant.

  • http://www.facebook.com/profile.php?id=12416099 Brian Maxwell

    One of my biggest pet peeves is when bands complain when people respond to their event invite with a maybe or a decline. Nothing will make me change my "maybe" to a "no" faster than posting "Whats with all these maybes, this show is gonna be awesome!" Do not ever antagonize your fans or potentials fans by complaining that not enough of them RSVPed to your show. I see certain bands doing this all the time and its a huge turn off. And also whining that they didn't get into to whatever contest or festival they applied to because the organizers "apparently don't like REAL (insert genre) music."

  • http://www.facebook.com/profile.php?id=12416099 Brian Maxwell

    I tend to tag my band page in posts on my personal profile, then if people are interested they can check out the band page and like it, rather than explicitly asking people to like my page. I also usually try make those posts on my personal page less overtly promotional, for example I'll say "Can't stayed focused at work, too pumped for my show to night with @Buckles and Boots" rather than "Come to my show tonight!"

  • Chuck Richards

    Facebook is a social media site and can be a valuable way to attract new listeners. In terms of promotion from a personal page to your music page, I think it's important to remember to first participate in your facebook network. Comment on other postings, listen and like other music pages and be a positive contributing member. Facebook is not one sided and people are more likely to like you and visit your site if they feel as though you give, not just ask and take. I see a lot of bands have a single mission, forgetting that others need feedback, validation and consideration free from your personal motives.

  • Carlo Venti

    How is that? How do you know about this? what are the ways to have facebook to let all the fan see new posts?

  • Julian Angel

    Oh yes, I'm just sick of all those spam messages I get from bands asking (pushing) me to vote for them at some internet contest…

  • http://diymusician.cdbaby.com/author-chris-robley Christopher Robley

    Well played.

  • Darci Monet

    Oh good grief. If you haven't figured out by now that social networking is PART OF THE BUSINESS OF BEING AN ARTIST then good luck getting fans from anywhere, let alone Facebook. The world has changed for musicians. Get with the program.

  • Darci

    Some artists have causes that they support and feel very strongly about though and have every right to share that info on their page. It's a great tradition in American music to use one's talents and presence in the public eye for charitable or socio-political means. For instance, marriage equality is a huge issue for me as a human being AND an artist as I often volunteer to perform at related events. There's no way I'd not mention that on my page. "Fans" who feel "attacked" by that aren't fans I'd want anyway.

  • Darci

    Agreed…my pet peeve that isn't even on the above list is artists/bands who post statuses – some even asking for feedback – but never interact when people reply. I think it's not only rude but makes them look horribly narcissistic. ENGAGE! That's what social networks are for!

  • http://twitter.com/crowdfm crowd.fm

    Totally agree. Although creating duplicate events can potentially dilute their effect, it's important to make sure your upcoming events are all visible on your page's events tab. In an ideal world, Facebook would make it easy to co-opt events onto your own events schedule.

  • David

    You actually have to pay now to get your updates to more people. Oh, the blessings of a publicly traded company.

  • http://www.facebook.com/gk.foster.9 GK Foster

    That's right Steve!…and that's a really cool deal because the increase of static lines is judged by those who "LikE" a photo or comment, etc. thus the count of "talking about it" go up and a layering of release happens from the band's page ;) https://www.facebook.com/tuckfosterandthemossrite

  • http://www.facebook.com/gk.foster.9 GK Foster

    David, sure paying is an option to get updates out to fans….but if your content is being "Liked" you will not have to pay brotha, it will go viral! (is your content worthy?) ….See my previous comment in reply to Steve's thread above bro ;)

  • http://www.facebook.com/gk.foster.9 GK Foster

    Dacesita~ remember the last time you liked a page from your personal page? When you did that you had an option to get newsfeed from that page. I know lots of folks that have thousands of "Likes" on their band page and less than a hundred folks that like it that have the setting on to get the band's newsfeed. It all boils down to quality content on the page! that's what get it happenin', groovin', and goin' on baby! ;)

    • Dacesita

      negative. I like 287 pages from my profile and far less then that from my page. I have opted in to receive all postings from all pages and I don't get all of them in my news feed. When I go to these pages I often see quality content that interests me, yet postings don't show up in my news feed despite being on. And by the way, the "algorithm" is a fact and not fiction, officially acknowledged by Facebook and discussed on websites like Mashable, Wall Street Journal and Financial Times…

  • http://www.facebook.com/gk.foster.9 GK Foster

    It's up to the fans how much that they wanna see from your page Carlo….NOT FACEBOOK! ;)

  • http://www.facebook.com/gk.foster.9 GK Foster

    Ah! but you are missing a good interaction from your fans dear ;)

    • Dacesita

      people who come to my wall and say: "fan me back" or "check out the link etc." are not really 'fans'. These are other artists trying to get more likes.

  • http://www.facebook.com/gk.foster.9 GK Foster

    uh?…..My band kick's ass on our page, T-Shirts, and vinyl window decals…ship our merchandise all over the country, even a handful of orders go out of the U.S.A. It's all in the presentation and the quality of the goods you want to sell my friend. Don't blame Fb, take a look at your product? ;)

  • http://www.facebook.com/traviskraft Travis Kraft

    Interesting comments here. I am not a musician, I am a youtube guy, but it seems some of the articles here apply just as much for what I do.

    It is true the Facebook is hugely overrated as a marketing tool. Don't expect most of the people that like your page to actually care what you do.

    That being said, it seems like something every business person needs to do these days.

  • http://diymusician.cdbaby.com/author-chris-robley Christopher Robley

    Glad you liked. Thanks!

  • http://twitter.com/LindaVeeSado Linda Vee Sado

    Facebook is beginning to slap ads all over the content and in the middle of threads. I guess they didn't get the memo about what happened to myspace when they did that.
    I'm already annoyed enough to not hang around that site as much as I was only a few weeks ago
    Also a few of us took screen shots of when we tried to message someone and were told it would cost a dollar for the privilege.
    If they continue down this road they will soon be irrelevant anyway.

  • http://twitter.com/LindaVeeSado Linda Vee Sado

    hah I just said pretty much the same thing before I saw this post. I totally agree

  • http://twitter.com/LindaVeeSado Linda Vee Sado

    I actually encourage other bands to post content on my band profile and then get mutual support from them. I'm not sure I get why this is a bad thing either. I have met other bands online this way and we tweet each others new music and share it on our FB profiles too.

  • http://profile.yahoo.com/HAMQDQEYOPFVVUSB2VJVACTO3E angry customer

    There is an artist who I considered a friend who started posting 100 facts about himself. I was irritated. I don't really care about these 100 things since I rapidly noticed that the friendship wasn't really a friendship. We spent one concert hanging out and had dinner together. I'm not going to your CD release party. I also had a friend from high school tell everyone he was unfriending everyone but his closest friends and family but to stay in touch through his fan page. I decided to do that and now am subject to posts designed for fanboys and fangirls. I've half a mind to tell him that while I am happy for his career, that I'm not his "fan" in this sense but that I look forward to seeing him in the future at a reunion and will have a big hug waiting for him. I'm loathe to unfriend people…

  • http://twitter.com/TheHomecoming The Homecoming

    This site has another article posted called "Facebook for Musicians: A Definitive Guide". It explains how the algorithm works:

    "EdgeRank is the name of the algorithm that Facebook uses to determine how often your content appears on a user’s news feed. This is key. Most of your fans don’t explicitly visit your artist page, so the only realistic chance of reaching them on Facebook is to appear on their respective news feeds. This is essentially what counts for “distribution” on Facebook.

    EdgeRank’ algorhithm determines what a user will see on their news feed. It attempts to filter out all the crap that gets shared on Facebook, and tries to predict what any given user will actually want to see. To any given fan, your musician/band page is competing with thousands of other friends, pages and other objects to grab their news feed real estate."

  • http://www.facebook.com/gregvail Greg Vail

    The other big issue with Face Book is many started off with great excitement and the trend is to get less excited with changes to the interface and people just getting back into real life with human beings and not sitting online every night. I have a bunch of pages and the stats show a major down turn over the past 18 months. I also know many of my fans and friends never see show postings and updates thanks to FB deciding it is smarter then the user and the user doesn't want to know what's going on – even when you said you do. FB started off GREAT! Unfortunately it continues to be less a part of the social life of many of the people I know. Remember My Space? I lived there for a few years. I have not seen any of my pages there in forever….
    Why are you loosing fans? Because people don't care that much anymore about face book. It still is a good place to share a picture or find an old friend….