A Question for Music Fans: If Music Isn’t Worth Your Money, Is It Worth Your Time?

July 9, 2012{ 27 Comments }

Musician A Question for Music Fans: If Music Isnt Worth Your Money, Is It Worth Your Time?In the wake of last month’s Emily White fracas, I know that folks on both sides of the debate are still a little touchy. I don’t mean to ask this question (“Is music worth your time?”) in order to be antagonistic; I know that music IS worth your time! But as someone who’s admittedly most comfortable with one foot in the old world and one in the new, I’m curious how the factors which play a part in the evaluation of music’s worth and significance are changing along with our means of experiencing that music.

This is what it must’ve been like to listen to music in the 70′s, man!

A couple nights ago, my friend Rob held up a shiny new 180 gram vinyl album and asked me, “Hey, have you heard this Leon Russell record?”

I had not, so he put it on and we listened in amazement. The songs, singing, musicianship, and recording quality were all top-notch. I scanned the lyrics and read the liner notes as the record played. When side one ended Rob got up, turned it over, and we listened to the rest of it with a kind of old-school (or so we imagined) reverence and awe. Two music geeks worshiping at the temple of Hi-Fi.

While this might sound like the windup to yet another article about how vinyl sounds better, how the production techniques of yesteryear were best, how vintage gear is the only way to go, how they don’t make musicians and songwriters like they used to, and how the almighty album format should always reign supreme— it’s not.

Oh, I can wax nostalgic with the best of ‘em (pining for a time before I was born!), but I’m also aware that when we look at the past, we have the benefit of time’s great sieve to parse out the gems from the junk– leaving us with the most memorable stuff, the best written/performed/recorded stuff– the stuff that makes us say, “They don’t make music like they used to,” even though it’s not true.

No, this post is about something Rob said to me before putting on the record. He said, “I spent $28 dollars on this, mailed away for it, and couldn’t wait for it to arrive.” That comment set the mood for a kind of listening experience I’d not had in a long time– and one that I really miss having, drowning as I am in a sea of MP3 singles, YouTube clips, and hyperactive Spotify-ing.

At Rob’s house, the music we were listening to together was good on its own merits, sure. But what made the listening experience magical (in a kind of contact-high sorta way) was a combination of that quality with a couple other important elements: anticipation and investment.

Now. Now. Now. Free. Free. Free.

In the digital era, when music costs us nothing and can be instantly accessed, we’re able to discard it as quickly as we can acquire it. And because there is no risk, no cost (besides a few deletable bits of memory on a hard drive and a few seconds of your time), there seems to be very little pressure to delve beyond our surface impressions of a song or artist. Does it meet my immediate need? Does it achieve what I expect music to achieve according to my existing tastes and standards? If so, great. I’ll keep that song in my iTunes library. If not– NEXT!

But when I think about my absolute favorite albums of all time, few of them gave me that hit of immediate satisfaction. They had to grow on me. Or, perhaps more accurately, I had to grow towards them over repeated listens.  I was willing or pressured to give those albums repeated listens BECAUSE I’d spent money on them; I wanted to get my money’s worth– and if I wanted another album I would have to wait until I’d saved up enough money!

Sometimes, of course, I’d give an album multiple chances and still end up frustrated that I’d thrown $15 down the drain. But sometimes, something on the 4th or 5th spin would grab me and not let go. To be as melodramatic as possible, it was like some semi-profound mystery of sound had revealed itself. A sweet reward for my patience and persistence!

How has the listening experience changed?

The optimist in me believes that music will always serve a sacred, connective role for us– it’s just that the WAYS in which we experience that sacredness, that mystery, and that interconnectedness through music will continue to change. So, out of sheer curiosity, I have a few questions for the music fans of today and tomorrow:

1. What current pressures/opportunities exist in the process of music consumption which encourage listeners to “let an album/song/artist grow on them?”

2. If you spend less time and money (or no time and money) acquiring music, do you find yourself devaluing the listening experience as well? What circumstances create value for a listening experience?

3. Do you have experiences with music that feel… sacred? When? How? Where? etc.

4. Does a sense of anticipation (for a new album, single, artist, etc.) play any part in how you experience music?

I’d love to hear your thoughts. Please feel free to comment in the section below.

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[Abstract musician image from Shutterstock.]

  • http://twitter.com/theknifelady Lucretia

    1. What current pressures/opportunities exist in the process of music consumption which encourage listeners to “let an album/song/artist grow on them?”

    There are two main opportunities an artist gets from me where a song is given the opportunity to grow on me: a) Exposure i.e. Is it playing on the local radio station/in the supermarket (etc), am I seeing a lot about the artist in the music press/hearing about them from a friend etc.? The more often I hear it “by chance”, if it’s going to catch my attention then it will.

    b) Past experience i.e. How familiar am I already with that artist and have I liked songs of theirs in the past? The better the past experience, the more likely I am to give the new song/album that chance to grow.

    2. If you spend less time and money (or no time and money) acquiring music, do you find yourself devaluing the listening experience as well? What circumstances create value for a listening experience?

    My listening experience hasn’t changed over the years. The more I already enjoy an artist through past experience, the more I am likely to value the listening experience. There’s also still something special about enjoying music with other(s) who get a similar level of enjoyment from that artist.

    3. Do you have experiences with music that feel… sacred? When? How? Where? etc.

    When the lyrics speak to you in a way that it’s like the artist is reading your innermost thoughts.

    4. Does a sense of anticipation (for a new album, single, artist, etc.) play any part in how you experience music?

    Yes. If I’ve been anticipating it, the chances are it’ll be played as soon as it arrives in the post/as soon as I get home. Or if I haven’t bought it (yet) I’ll be more inclined to see if I can find it on Youtube, or failing that a radio station playing it. If I haven’t been anticipating it, I won’t be seeking it out so it’s got to catch my attention in some way if it’s to be anything more than “background music” or remain undiscovered.

    And a final thought for you. The reason I see music as being devalued is quite simply due to the laws of supply and demand. In the past, record companies regulated the supply by signing artists and it was basically impossible to be heard otherwise. The Internet has basically removed that restriction, hence the potential for supply to an individual listener has increased several thousandfold. Yet the number of hours in a day hasn’t increased, hence there is a maximum demand which can’t increase and the market is now oversaturated. Without something to redress the balance between supply and demand and/or more accurately target supply to demand, music will automatically remain devalued.

    • http://diymusician.cdbaby.com/author-chris-robley Christopher Robley

      Thanks for sharing. And yes, I agree with you on your supply/demand observation.

  • http://diymusician.cdbaby.com/author-chris-robley Christopher Robley

    Thanks. I hadn’t thought of the portability of music as a means for letting it grow on you. I wasn’t thinking in the opposite direction. But you’re probably right. There are songs that have come back around on my giant iTunes shuffle while running or washing dishes where I’ve said… hmm, I like that tune. And I wouldn’t have otherwise given it a chance.

  • http://diymusician.cdbaby.com/author-chris-robley Christopher Robley

    I saved up for the cassette. “I’ve got elastic bands keeping my shoes on….”

  • http://diymusician.cdbaby.com/author-chris-robley Christopher Robley

    Maybe he hit the sweet spot between good and rare. Thanks for sharing.

  • http://diymusician.cdbaby.com/author-chris-robley Christopher Robley

    Free or not, I really hope there is a little place in everyone’s life to still enjoy music as much as ever. Thanks for sharing your thoughts.

  • D Tab

    #1. Very little, except what you mentioned: I paid good money for this, I’m not just going to let it collect dust on the shelf without giving it several chances. That being said, there have been occasions where I revisited an album years later, and fell in love with it immediately after not caring much for it when I first bought it.

    #2. Short answer, yes. Luckily for me I have a local record shop where the employees know me and my tastes very well, and will turn me on to stuff they think I’ll like. Only twice has the owner said to me You NEED this album. One was the Avett Brothers’ I and Love and You. The other was Jon Langford’s last solo record, and I consider them both must have records. I don’t know how people without good local record shops do it. In my case, that shop is Culture Clash Records in Toledo, Ohio.

    #3. Absolutely. I agree with Hunter Thompson that music is fuel, and the right music turned up to the right volume will get you an extra 50 miles on an empty tank. I’ve had an empty tank that was refilled by the Who, Wilco, Beatles, Brandi Carlile etc. etc. too many times to mention. But to get that feeling you have to actually listen to it, not just have it running in the background. I’ll be discussing a 35 year old piece of music with someone who’s heard it 1000 times, and I’ll mention something about the lyrics and they’ll say I never noticed that. That’s because they weren’t LISTENING and giving it their full attention.

    #4. Again, absolutely. I’m always looking ahead. Autumn 2012 is going to be a good season, with new releases by Ryan Bingham, Avett Bros. and 3 or 4 other artists. Until I have the record (preferably on LP, but at least CD) in my hands I won’t listen to any of it. I won’t listen to previews, or download the free single. I want my first listen to be on a real, honest to God stereo with an amplifier, turntable, good speakers, and not an mp3. Usually LPs come with a download card and at that point I’ll add it to my ipod.

  • http://twitter.com/chunter16 Christopher Hunter

    Like the post about Emily, the comments will be a bit one-sided because of the audience.

    What bothers me about gut reactions to Emily’s comments is that the people who get angry about her methods the quickest are extremely unlikely to end up on her hard disk anyway…

    1. What current pressures/opportunities exist in the process of music consumption which encourage listeners to “let an album/song/artist grow on them?”

    There are a few ways, but they all require some kind of social exposure to a song in repetition.

    2. If you spend less time and money (or no time and money) acquiring music, do you find yourself devaluing the listening experience as well? What circumstances create value for a listening experience?

    The second part is easier to answer than the first. Extended quiet time is the basic key, and that can include a long drive. I don’t get so much quiet time, so when I have some I would rather make music than listen, and so when I listen, I want to listen to music my peers made. By way of scarcity, the listening experience has more value, not less.

    3. Do you have experiences with music that feel… sacred? When? How? Where? etc.
    That depends on how you define “sacred.”

    4. Does a sense of anticipation (for a new album, single, artist, etc.) play any part in how you experience music?

    Only briefly. I am more interested in finding something new-to-me than hearing something completely new, the latter is more likely to disappoint.

  • http://www.superhotrecords.com/ Chris West

    Well, I’m not gonna answer your questions directly but I will throw a thought out there that occurred to me while reading this:

    Maybe your favourite albums aren’t that great. It’s just that you got used to them. You weren’t discovering their majesty, you simply ‘acquired the taste’.

    When I think about new albums that gimme that special feeling they’re ones that got me with first impression, they have what I want right off the bat. I don’t need to listen to stuff I’m not sure about for ages and ages because I can scan through tons of other music and find the ones that hook me straight away.

    • http://diymusician.cdbaby.com/author-chris-robley Christopher Robley

      I hope for my sake that’s not the case, but I guess there’s no objective way to tell, right?

      • http://www.superhotrecords.com/ Chris West

        Hmmm. I guess not. For what it’s worth there are albums I love from my youth that I will return to until the day I die. Some of my more recent musical obsessions/loves last less time but there are more of them. I’ll fall in love with an album for a few months then find another then another. Some I go back to but less so that music I heard pre-internet.

        Maybe it’s something to do with the stuff you hear in your formative years, you’ll always love that music.

        • http://diymusician.cdbaby.com/author-chris-robley Christopher Robley

          Probably so. I go through phases. For about 6 months at a time I’ll be really receptive to new music and not listen to any old stuff. Then all of a sudden I seem to shut the world out, and no new music seems to speak to me. Then I return to my old favorites. 6 months later… back in the game!

    • Joel Kalsi

      Sounds like you are spending more time in browsing through a mass of audio-waste than you would in adjusting to an album with a few listens and thus broadening your taste. It’s like going to a “global restaurant”, browsing through the table for grabbing the few slices of Margarita Pizza and ignoring the medium gnu antiloop steak in wine sauce with fresh goose liver, mediterranean sea bass, coconut shrimps fried in garlic oil, tandoor chicken and other indian cuisines, japanese fugu sushi, finnish liver box, mcdonalds burger menu, chicken wings with different flavours of sauces, bbq ribs and all dozens and dozens and dozens of different cuisines and food templates, including even 120 other most regular types of pizza. And only to get that Margarita pizza, because you don’t need to try to develop your taste in your life by trying stuff you are not sure about. You can just enjoy that Margarita pizza day in day out, monday to friday, christmas to christmas, kindergarden to retirement home.

      Sorry, I may have been a bit rude. But guess you and everyone else got the idea. :)

      • http://www.superhotrecords.com/ Chris West

        It’s not quite like that. My taste is very varied. I find it hard to use regular music recommendation tools because they tend to focus on particular genres. I like Lady Gaga as much as I like Skip James as much as I like Black Sabbath so they’re generally useless to me.

        If hear a name I like the sound of, see a front cover that looks cool, a friend recommends something to me or one of the many music industry emails I get recommends something then I check it out on Spotify if I can. Obviously I hear tons of crap I don’t like but I also hear loads I love so I add it as a playlist and keep returning to it.

        I’ve got (access to) way more music that I like now than I had pre internet and it has cost me a hell of a lot less.

    • http://twitter.com/SLMixing Craig Ferguson

      All of my favorite records were albums that I didn’t love at first. It takes time. Would you be able to decide if a book was worth reading if you had only read the first chapter?

      • http://diymusician.cdbaby.com/author-chris-robley Christopher Robley

        Sometimes! If it’s really really bad. haha. But I get your meaning.

      • http://www.superhotrecords.com/ Chris West

        Ha, interesting point. But books generally take a while to finish. You can hear a whole song in 5 minutes or an album in 40.

  • http://www.facebook.com/profile.php?id=100000001106576 Don Smith

    I know exactly what you’re talking about. It’s like eating or sex in a way. If you woof down your food or try to rush the moment you’re not getting the full effect. Same with music. People let themselves become conditioned by the market. If that’s what they want, great. It just makes it harder to sift through the clutter to find the real music that is out there.

  • http://diymusician.cdbaby.com/author-chris-robley Christopher Robley

    Good point. One summer, I saw Radiohead 3 times. By the 3rd show I went home early. And that is one of my favorite bands of all time!

  • KLUSO

    You bring back found memories (and some not so good ones… e.g. Lou Reed’s “Metal Machine Music” release in the 70′s) of the anticipation and investment of a new release. I own an iPod but I still buy complete CDs of artists I value and even those I am “checking out” for the first time. I have the same experience of having to give a piece of work 3 – 5 complete listens before I discover the “cherries” in a complete CD project (and those are often not the “hits” you might hear on modern “airplay”).

    I think Radio Head would even have a hard time “making it” in modern times if they were just starting today. They are sooo far ahead of their time that, without their reputation to back them up, their music does not normally “fit” current tastes in music and would likely be passed over after one quick listen (it takes me sometimes 5 or more YEARS to “get it” when I hear new Radio Head. Hah!)

    I think your analysis is right on, but unfortunately the tech generation values access more than “value”. Its going to be a rough road for a long time or a new “model” will need to be developed to create a value oriented customer base. Thanks for your article. kluso

  • Rob

    It seems to me that creative industries tend to cater to their customers’ demands, and in the case of music, the customers are frequently 15-25 year old boys. I’m 42, and I think it is relatively safe to generalize that the attention span of teenagers (and adults!) today is somewhat shorter than before the Now Now Now culture evolved with the Internet. Perhaps the value – or perceived value – of waiting for a disc or vinyl in the mail or saving up to buy them is beyond the comprehension or perception of today’s target audience. It’s not only music: they don’t want to wait for anything.

    Remember when you’d hear the last 30 seconds of a new song on the radio, and you’d stay tuned in for an hour because you couldn’t wait to hear it again, and discover the artist so you could go buy the record? What happened to that model?

    Consumers want music Now and Free, and they intend to consume it for as long as their attention span can handle it: about 15 minutes. Today’s consumers have been conditioned by the market’s willingness to give them what they want – easy, fast, and cheap – and the market has been conditioned by consumers’ shrinking attention span. Who is to blame for that? Napster? Steve Jobs? Corporate greed?

    And then there is the question of artistry on the musicians’ side. I remember when high quality recording gear became available to the masses at affordable prices. We were all so excited that the big labels could no longer control the creative process. We were going to make great records ourselves! And sell them directly to our fans at live gigs! But what actually happened? Artistry died. The world filled with mediocre music that will never find mass appeal.

    Here’s another model that died: great songs, great production, great marketing, and great shows.

    Because a song is freely available on the Internet doesn’t negate the artist’s right to be paid for his/her work. But let’s face it: there is a lot of mediocre music that will only ever be heard if it is free. Every so-called musician who can afford a guitar and a computer doesn’t deserve to be paid for their output.

    A friend of mine made an interesting comment about Van Gogh. He said, “This is why great artists aren’t discovered until after they’re dead. Van Gogh didn’t spend any time marketing his work. He was too busy painting!” Today’s “musicians” could use a little more of that kind of work ethic.

    Music is tricky because its effects can be immediate or it can yield rich rewards over time. Ideally, it’s both. But what kind of music does today’s audience want to hear, and what kind of music is today’s market going to produce?

  • http://www.facebook.com/BuckBaran Buck Baran

    Well said, Chris. I’m a sixty DIY. In the “old days” there was always a small dynamic group of us who would listen to the latest release, share our nods and thoughts. And then play it again, pointing out sounds and words that eluded us before. The point is: WE got together to LISTEN to the MUSIC. It was a social event. It was a personal concert, with the performer substituted with the album jacket.

    Now it seems as if the music is in the background, without regard to the album it came from and the album’s contents. I never hear my nephews, nieces; grand nephews and grandnieces talk about any albums, or for that matter, the current one-hit wonder. Being the musician in the family, the never ask me about the latest releases (not that I can keep up with the industry). There is dis-interest.

    I believe the streaming industry is to blame. Too much too often of a good thing is bad for us humans. Streaming should be restricted to archival material that is five years or older allowing terrestrial radio to expose new releases for a limited time. Then if the listener wants to continue hearing it, they become an economic consumer and go shopping.
    buckbaran.com

    • http://diymusician.cdbaby.com/author-chris-robley Christopher Robley

      That’s an interesting idea about archival streaming only– though it does leave the power in the hands of the old gatekeepers (those with the biggest radio promotion budgets). Thanks for sharing.

  • Djinc

    Great article…I was actually thinking about how music has been devalued and your article touch on some of my own points as well as gave me some new insight to think on. I am gonna pass along your article and ask some people a couple of the question from the end of your article.
    Great stuff…keep up the work!

    • http://diymusician.cdbaby.com/author-chris-robley Christopher Robley

      Thanks for sharing it. Let me know if your friends have any interesting answers to those questions.

  • Turntable Tommy

    I grew up in the 70s. I was lucky to have albums. In fact that is what I listen to now, with CD’s the only other choice. I don’t download mp3′s (I hate them) and never visit iTunes.

    Now the fact that I am a musician and have been making records of my own and playing on others since 1985 I guess makes me one of the old school guys. But like I said, I am lucky to know what it is like and what all those great records are.

    Now studios use mp3′s to trade ideas and songs that we will be working on. But for listening to hear the music? Not a chance. I like to hear what was recorded, not what an encoder determines I should hear.

    For all that wonder what that means hang out in a mastering studio and watch your songs go from stage to stage and then get compressed to mp3 for download.

    As for the give it to me now and give it to me free culture, can’t help them.

  • Musicmaker88

    you nailed it on the head bro…….i have always had to let albums grow on me ……its like fast food though you can get it quick so it devalues the experience plus the music is throw away to them