Music marketing is as much about mindset as it is about tools and specific strategies. CD Baby’s DIY Musician Blog has compiled some of our best mindset-adjusting articles into a section called “The Musician’s Path.”
Here are 3 articles from that section on why you must have the CONFIDENCE to target your audience:
1) Your Music’s Not for Everybody: Proudly Exclude Some People
This article explains why you should ignore 99% of music listeners.
2) Musicians and Bands, Own Your Niche!
Artists are reluctant to feel like pests, but here’s why you should beat people over the head with your band name, your sound, your show announcements, your style description,…
3) Avoid Irony When You Target Your Audience
Don’t be embarrassed of your music or the words you’d use to best describe it.
Remember: 1% of the music fans in your town, 1% of the listening public, 1% of the population of a country, 1% of the world population… those are still HUGE numbers that could easily support your music career! Understand that winning the loyalty of that 1% will probably mean you’re turning off or tuning out the other 99%. Don’t be afraid to be yourself; you’ll find the fans who love you for who you are.
-Chris R. at CD Baby
