CD Baby Tip: Why Short Descriptions for Your Albums Are Important

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September 27, 2011{ 1 Comment }

Screen shot 2011 09 26 at 2.58.37 PM CD Baby Tip: Why Short Descriptions for Your Albums Are ImportantDon’t Forget to Fill Out the Short Description on Your CD Baby Album Page

Your Short Album Description is the text that appears under your album artwork on your CD Baby album page. This is the spot where you can provide a quick summary of the music on your CD, some details on your specific style, or really any brief info you feel is vital to your release. This is different than the Album Notes, which is the larger section that appears at the bottom of your page and allows you ample space for longer-form text. The Short Album Description is very useful, unless you don’t use it.

We see a lot of pages where this section is left blank, and while you’re certainly not required to write anything in there, there are some advantages to doing so. It’ll probably only take you a few minutes, and it can make a big difference. Here’s why.

This is your chance to make a first impression. You might assume that most of the traffic to your page is coming from your direct links, but there are plenty of other ways people might end up there. Most of these people probably know nothing about you. If you’ve got nothing there but your album art and your song titles, it still might not give them a good idea of what you’re about. Let ‘em know why they should listen to you!

It enhances your CD Baby search results. Your Short Album Description accompanies your artist name and album title in search results on CDBaby.com, as well as in the listings if someone is just browsing albums. Providing some text that might catch their eye might lead to a click-through to your album page, where they can hear your music and learn even more about you.

People who want to write about you need copy to grab, or at least a place to start. When writing show previews or little blurbs, journalists and bloggers are going to be searching for quick info about your release that they can quote or summarize to include in their piece. Sure, this info might be on your website, but why not have it on your album page as well? CD Baby album pages provide strong Google search results, and there’s a good chance somebody looking for info about your project might end up there. Make it easy for them to find out what you’re all about. If they have to search too hard, they might just scrap it.

Have you found any other handy uses for your Short Album Description?

Chris Robley's Author Bio

  • http://diymusician.cdbaby.com/author-chris-robley Christopher Robley

    My compatriot Brad B. wrote this article, but from what we’ve seen in terms of CD Baby sales, his advice holds true. The albums that sell best tend to have shorter (though very well written) style descriptions and notes.