We see a lot of pages where this section is left blank, and while you’re certainly not required to write anything in there, there are some advantages to doing so. It’ll probably only take you a few minutes, and it can make a big difference. Here’s why.
It enhances your CD Baby search results. Your Short Album Description accompanies your artist name and album title in search results on CDBaby.com, as well as in the listings if someone is just browsing albums. Providing some text that might catch their eye might lead to a click-through to your album page, where they can hear your music and learn even more about you.
People who want to write about you need copy to grab, or at least a place to start. When writing show previews or little blurbs, journalists and bloggers are going to be searching for quick info about your release that they can quote or summarize to include in their piece. Sure, this info might be on your website, but why not have it on your album page as well? CD Baby album pages provide strong Google search results, and there’s a good chance somebody looking for info about your project might end up there. Make it easy for them to find out what you’re all about. If they have to search too hard, they might just scrap it.
-Brad B. at CD Baby