Instagram is a great way for artists and fans to connect. The alt-metal rockers in Deftones recently held a photo contest over a 2-month period while on tour. They asked fans to document their live shows, post Instagram pictures across the social networks, and tag them accordingly for easy tracking.
The band picked a winning photo from each tour date and featured that pic on their Facebook page. The grand-prize winner’s picture was featured on the band’s website. Throughout the contest, Deftones stayed active on Instagram, Twitter, and Facebook, gaining thousands of new followers, and creating yet another connection point between the band and their fans.
For more details on how to host an Instagram photo contest, check out the Instagram blog.
-Chris R. at CD Baby
rob_bee’s winning photo from the Deftones concert in Providence, Rhode Island show above.