CD Baby gives you more tools than any other distributor to sell your music the way you want. In fact, we’re the only distributor that allows you to easily sell Vinyl, CDs, and downloads worldwide. Here are some quick tips for maximizing your selling potential with CD Baby.
1. Use CD Baby’s Music Store Widget
This customizable and free HTML widget allows you to sell your MP3s, CDs, and vinyl directly to your fans wherever they follow you online. Embed this music store on your website, blog, social media profile, or any other website simply by pasting in HTML code. The Music Store Widget is available in a variety of attractive themes. Select the theme that best fits your needs, choose what product you want to sell, and begin selling your music YOUR way. (Check it out at http://members.cdbaby.com/musicstorewidget.aspx).
2. Use CD Baby’s Link Maker
Get linked and sell more music! Make it easy for your fans to find your music on CD Baby. The CD Baby Link Maker Tool makes it easy to create CD Baby buy buttons and put them on your website, blog, AND social networking profiles. Just type in the album name. CD Baby generates the graphic link. Copy the code and paste it wherever you want fans to see that your music is for sale. (Check it out at www.members.cdbaby.com/link).
3. Analyze and Understand Your Web Traffic
Who’s checking out your music? Where did they come from? From your account page (under “web hits”) you can easily view this valuable info. This makes it easy to asses the effectiveness of your promotional campaigns and make adjustments based on real-time data. Maybe there is a blog or website out there that you’ve never even heard of that is generating significant web traffic for you. If so, you’ll see it in the hits tracker and be able to establish an online strategy to engage those fans directly.
4. Set a Quantity Discount
Your music makes for an excellent gift! Sell more by encouraging your fans to buy multiple copies of an album for a percentage off the selling price. Choose and change the discount at any time.
5. Offer a Free Track
Allow fans and prospective fans the chance to download a song for free as an enticement to purchase the whole album. If they like what they hear, they’ll come back for more. Try giving away a few different tracks and see which one is “the hit.”
6. Run a Limited-Time Sale
Since you can change your music’s selling price at ANY time, it is easy to run sales and special offers you can announce to your fan list. Once the offer expires, simply go back into your account and raise the selling price again.
7. Write a Compelling Description
It’s important to describe your music in an enticing way that makes strangers want to hear it. People see the words before they hear the music. Make sure your album description isn’t too cryptic or aloof, but rather is descriptive enough that it might change a semi-interested browser into someone who will click the “buy” button. Read more about how to describe your music so it sells.
8. Tell us Who you Sound Like
Make sure you’ve filled out your sounds-like section in your account. Choose three well-known artists that you sound like. When CD Baby customers search for one of those artists, your album could appear in the results! Be realistic, though. Just because you love Radiohead and the Beatles doesn’t necessarily mean you SOUND like them. It is usually valuable to get a friend or fan’s slightly more objective opinion before deciding.
9. Use Download Cards
Never get caught empty-handed. These convenient little cards can fit in your wallet and come customized with your album artwork. Sell them at shows and give them away to industry contacts. The recipient can redeem the card at CD Baby for a hi-quality download. You keep all the money! Get your very own CD Baby Download cards here.
10. Accept Credit Cards at Shows
CD Baby’s Swiper Program allows you to accept credit cards at your merch booth. Don’t lose sales just because your fans are short on cash. Learn More . . .
11. Let Your Fans Know About our Affiliate Program
Not only can your fans use social media to spread the word about your music by re-tweeting, sharing blog posts, etc., but now they can make money doing it! By joining CD Baby’s affiliate program, your fans can earn $1 from every referred sale. And that comes out of CD Baby’s cut, so you make the same amount no matter what.
Not on CD Baby? Sign up for a CD Baby account right now!
Have a tip to share? Post in the comment section below!