Jango Users: A Tip on How to Get More Radio Spins

By Chris Robley
March 2, 2011{ 7 Comments }

ps Jango Users: A Tip on How to Get More Radio SpinsThis guest post was written by our friends at Jango and originally appeared on the Airplay Blog. CD Baby has partnered with Jango to give you 100 free plays! Get started HERE.

Every week your band can earn bonus Play Credits based on your Jango PopScore. The higher your PopScore, the more bonus credits you get. You can find your PopScore in your artist dashbord ‘Your Account’ module where your current score and last weeks score are both displayed.

PopScores range from 1-100 with 100 being the highest score possible.

(Note: Your PopScore is not a chart position, it is your own score between 1-100). Each week we give away about $5,000 worth of airplay credits. We publish your final PopScore (and credit the winners) every Monday based on the previous weeks plays.

To receive a PopScore you need at least 100 paid plays in the calender week (Mon – Sun) on at least one song. In other words, your band will get a PopScore if you have two songs with 100 paid plays each, or one song with 100 paid plays, or 5 songs with 500 paid plays each, but your band will not get a PopScore if you have three songs with only 99 paid plays each. So, if you want to make sure you get a PopScore each week make sure you allocate a minimum of 100 plays a week to at least one of your songs.

The top 1000 bands each week receive bonus airplay credits as follows:

Top Bands: Free Credits:
1 – 10 1,000
11 – 100 250
101 – 1000 100
How can you improve your PopScore?

That’s a good question, there are many things that affect your PopScore including:

- Basic Targeting

At the most fundamental level it does not make sense for a country artist to target fans of Metallica. Similarly, a hip hop artist should not expect to fare well if targeting fans of Kenny Rogers. Your targeting is important so make sure to examine your Fan Overlap Report which is accessible from within your Reports Tab.

- Premium Targeting

Premium Targeting allows you to target specific groups of people. By targeting your plays to people in certain states or countries age groups or gender, you make sure that your songs are only played to people that correspond to your selected targets. Premium Targeting may help you achieve a higher PopScore so keep trying. Premium Targeting is available under your Targeting Tab.

- Presentation

Overall presentation is always important. This can be anything from high quality mastering of your tacks to a great press shot or album cover. When we ask listeners to rate your music we tell them not only your band name but we also show your default picture. Being visually interesting and sounding great always helps.

- Your Music

This goes without saying perhaps but your music is obviously of great importance. Some of us Jugglers play in bands in our spare time so we know that writing music is hard and writing music that people respond to is even harder.

- Experiment!

You know this, music is an art not a science, and while there is some science at work within the Jango PopScore a lot of it has to do with subjective tastes of millions of people. So how do you write a number one hit? Perhaps by never giving up.

We’re here to help, answer any questions you might have and to listen to your feedback but we see our role as providing great tools for the emerging
band. How you use the tools we provide, and what you do with them is up to you. For more information about our packages and how you can get discovered with Jango Airplay, please email us at airplay@jango.com and we’ll get back to you shortly. You can also call us on 1-800-914-4970.

Our ears are open !!!

- Jango Jugglers

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About Chris Robley

Chris Robley has written 495 posts in this blog.

Songwriter, producer, poet, blogger, person, & marketeer.
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  • http://www.creolerhythm.com Frank

    Not everybody out there is “pop”. Is this something that was called “payola” before? The making of art has to be a whole lot more than simply a popularity contest.

    f.f.

  • arto

    I do not even think of that I pay to get my music played on a radio. I think it should be reversed. In this sense there is no need even to mention immoral organization type sonicbids and the like… Music industry is in serious crisis, and perhaps is the right time to think about opening stores with fruits and vegetables…

  • http://www.sueyoungmusic.com Sue

    I registered with Jango to get my “free” spins and found that I could not complete my sign-up and membership without paying them. How is that free?

  • Chris R. at CD Baby

    Hey Sue, did you sign up from this page? http://airplay.jango.com/music+promotion?source=cdbaby&pc=100
    That should work if you’re a first time user. If you’ve used Jango before, the 100-free plays are not available.

  • http://www.jellybeansongs.com Tony

    A few weeks ago I signed up with Jango, using the CD Baby promotion, and I got my 100 plays with no problem. I did not have to pay anything until, and if, I chose to continue, which I did. I like the fact that people are getting a chance to hear my group and this is the only way to make that possible. The group began getting fans and nice comments about the music right away. Because our music is intended mostly for kids, and Jango doesn’t have that genre, Erin was very helpful in suggesting a target audience for us. The group, The Jellybeans, is getting heard and that’s what I wanted. People like them and their songs. That’s what I wanted to find out. It is not ‘payola.’ That was a payoff (bribe) that DJs took from managers or agents to play their client’s record on the radio. Why do you think that was done? So their client could be heard, get known and hope people would then buy the record. Somewhere along the line, especially these days, you (or someone on your behalf) is going to have to pay for some type of promotion. It’s an investment, hopefully. By the way, The Jellybeans, who people seem to really like, are all girls in the seventh grade. They are worth the investment.

  • Daniel Mitchem

    I don’t mind the idea of paying for guaranteed spins. It DOES seem a little sleezy and underhanded and it does seem quite a bit like “payola” but for the guarantee, it seems nice. For sites like Pandora or Last.fm, there isn’t a guarantee of spins, and for Pandora in particular, there isn’t a guarantee that you’ll even be accepted. Jango gives you the opportunity to have your music played as much as you can afford for it to be.

    The only problem I’m seeing with Jango is that they advertise that they have “millions of listeners” but I have yet to meet even one of them. I wonder who and where these listeners are. I haven’t used Jango yet so I haven’t gotten to try out the Basic or Premium Targeting. I can say though that I don’t have one friend who uses it.