In Part 2 of our interview with Mike Rosenthal, the digital strategist for the band OK Go shares behind-the-scenes secrets on how they’ve used social media, content creation, and interactivity to convert casual listeners into die-hard fans. From the band’s hands-on involvement in storyboarding wacky music video ideas, to their constant use of twitter, to requesting that concert-goers tag themselves in Facebook pictures, Mike details how combining smarts, energy, elbow grease, talent, and technology can lead to the kind of success that can’t just be measured in CD sales.

Part 1 can be found HERE